Verified Job
Advertising - Public Relations
Global Marketing Campaign Lead - Retail & Consumer Goods
Advertising - Public Relations
#798798
Remote / WFH
EPAM Systems
Job Description
Qualifications
Bachelor's degree in Marketing, Project Management, Business, Communications, or a related field
6–8 years of experience in B2B Retail & Consumer Goods marketing, integrated campaigns, demand generation, industry marketing, or go-to-market strategy
Proven experience managing global or multi-regional marketing campaigns
Experience in technology, consulting, professional services, digital transformation, or enterprise software environments
Strong understanding of audience segmentation, customer journeys, campaign measurement, and pipeline generation
Excellent stakeholder management and cross-functional collaboration skills
Strong analytical, project management, and communication skills
Experience with marketing automation, CRM, reporting, and campaign management platforms
Experience with ABM programs and platforms
Analytical mindset with experience using data, engagement signals, CRM and marketing performance insights to optimize campaign impact
Bachelor's degree in Marketing, Project Management, Business, Communications, or related field
6-8 years of experience in B2B retail and consumer goods marketing, integrated campaigns, or go-to-market strategy
Proven experience managing global or multi-regional marketing campaigns in technology or professional services environments
Strong understanding of audience segmentation, customer journeys, and pipeline generation methodologies
Excellent stakeholder management and cross-functional collaboration abilities with strong analytical and project management skills
Experience with marketing automation, CRM, and campaign management platforms
Familiarity with ABM programs and ability to use data insights to optimize campaign impact
Benefits
Whether in operations, consulting, or design, you'll find a collaborative environment, opportunities for growth, and the chance to make a global impact alongside industry leaders
Medical, Dental and Vision Insurance (Subsidized)
Health Savings Account
Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
Short-Term and Long-Term Disability (Company Provided)
Life and AD&D Insurance (Company Provided)
Employee Assistance Program
Unlimited access to LinkedIn learning solutions
Matched 401(k) Retirement Savings Plan
Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
Paid Holidays - nine (9) total per year
Legal Plan and Identity Theft Protection
Accident Insurance
Employee Discounts
Pet Insurance
Employee Stock Purchase Program
If otherwise eligible, participation in the discretionary annual bonus program
If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program
The range provided reflects base salary only
Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations
Most candidates are hired at a salary within the range disclosed
Salary range: $80,000 - $115,000
In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position
Responsibilities
Shape and orchestrate integrated marketing campaigns that drive measurable business impact in the retail and consumer goods industry
As our Campaign Lead, you'll translate market opportunities into data-driven campaigns while serving as the strategic bridge between go-to-market strategy and cross-functional execution teams
Translate retail and consumer goods business priorities into focused integrated campaign strategies aligned to digital transformation capabilities
Define comprehensive campaign strategy including audience segmentation, messaging, positioning, and channel mix across awareness and consideration stages
Own campaign planning, orchestration, and performance measurement across global programs and customer touchpoints
Partner with cross-functional teams including GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations for coordinated execution
Guide campaign narrative and content requirements across thought leadership, webinars, paid media, events, and sales enablement materials
Track and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis to drive continuous improvement
Job description
Shape and orchestrate integrated marketing campaigns that drive measurable business impact in the retail and consumer goods industry. As our Campaign Lead, you'll translate market opportunities into data-driven campaigns while serving as the strategic bridge between go-to-market strategy and cross-functional execution teams.
At EPAM, your contributions go beyond the ordinary. Whether in operations, consulting, or design, you'll find a collaborative environment, opportunities for growth, and the chance to make a global impact alongside industry leaders.
Req# 1054582499
Responsibilities
• Translate retail and consumer goods business priorities into focused integrated campaign strategies aligned to digital transformation capabilities
• Define comprehensive campaign strategy including audience segmentation, messaging, positioning, and channel mix across awareness and consideration stages
• Own campaign planning, orchestration, and performance measurement across global programs and customer touchpoints
• Partner with cross-functional teams including GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations for coordinated execution
• Guide campaign narrative and content requirements across thought leadership, webinars, paid media, events, and sales enablement materials
• Track and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis to drive continuous improvement
Requirements
• Bachelor's degree in Marketing, Project Management, Business, Communications, or a related field
• 6–8 years of experience in B2B Retail & Consumer Goods marketing, integrated campaigns, demand generation, industry marketing, or go-to-market strategy
• Proven experience managing global or multi-regional marketing campaigns
• Experience in technology, consulting, professional services, digital transformation, or enterprise software environments
• Strong understanding of audience segmentation, customer journeys, campaign measurement, and pipeline generation
• Excellent stakeholder management and cross-functional collaboration skills
• Strong analytical, project management, and communication skills
• Experience with marketing automation, CRM, reporting, and campaign management platforms
• Experience with ABM programs and platforms. Analytical mindset with experience using data, engagement signals, CRM and marketing performance insights to optimize campaign impact
Nice to have
• Bachelor's degree in Marketing, Project Management, Business, Communications, or related field
• 6-8 years of experience in B2B retail and consumer goods marketing, integrated campaigns, or go-to-market strategy
• Proven experience managing global or multi-regional marketing campaigns in technology or professional services environments
• Strong understanding of audience segmentation, customer journeys, and pipeline generation methodologies
• Excellent stakeholder management and cross-functional collaboration abilities with strong analytical and project management skills
• Experience with marketing automation, CRM, and campaign management platforms
• Familiarity with ABM programs and ability to use data insights to optimize campaign impact
We offer
• Medical, Dental and Vision Insurance (Subsidized)
• Health Savings Account
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Short-Term and Long-Term Disability (Company Provided)
• Life and AD&D Insurance (Company Provided)
• Employee Assistance Program
• Unlimited access to LinkedIn learning solutions
• Matched 401(k) Retirement Savings Plan
• Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
• Paid Holidays - nine (9) total per year
• Legal Plan and Identity Theft Protection
• Accident Insurance
• Employee Discounts
• Pet Insurance
• Employee Stock Purchase Program
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program
For remote work in New York City only.
EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.
Engineer the Future with a Career at EPAM
This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $80,000 - $115,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.
Applications will be accepted on a rolling basis.
EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Bachelor's degree in Marketing, Project Management, Business, Communications, or a related field
6–8 years of experience in B2B Retail & Consumer Goods marketing, integrated campaigns, demand generation, industry marketing, or go-to-market strategy
Proven experience managing global or multi-regional marketing campaigns
Experience in technology, consulting, professional services, digital transformation, or enterprise software environments
Strong understanding of audience segmentation, customer journeys, campaign measurement, and pipeline generation
Excellent stakeholder management and cross-functional collaboration skills
Strong analytical, project management, and communication skills
Experience with marketing automation, CRM, reporting, and campaign management platforms
Experience with ABM programs and platforms
Analytical mindset with experience using data, engagement signals, CRM and marketing performance insights to optimize campaign impact
Bachelor's degree in Marketing, Project Management, Business, Communications, or related field
6-8 years of experience in B2B retail and consumer goods marketing, integrated campaigns, or go-to-market strategy
Proven experience managing global or multi-regional marketing campaigns in technology or professional services environments
Strong understanding of audience segmentation, customer journeys, and pipeline generation methodologies
Excellent stakeholder management and cross-functional collaboration abilities with strong analytical and project management skills
Experience with marketing automation, CRM, and campaign management platforms
Familiarity with ABM programs and ability to use data insights to optimize campaign impact
Benefits
Whether in operations, consulting, or design, you'll find a collaborative environment, opportunities for growth, and the chance to make a global impact alongside industry leaders
Medical, Dental and Vision Insurance (Subsidized)
Health Savings Account
Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
Short-Term and Long-Term Disability (Company Provided)
Life and AD&D Insurance (Company Provided)
Employee Assistance Program
Unlimited access to LinkedIn learning solutions
Matched 401(k) Retirement Savings Plan
Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
Paid Holidays - nine (9) total per year
Legal Plan and Identity Theft Protection
Accident Insurance
Employee Discounts
Pet Insurance
Employee Stock Purchase Program
If otherwise eligible, participation in the discretionary annual bonus program
If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program
The range provided reflects base salary only
Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations
Most candidates are hired at a salary within the range disclosed
Salary range: $80,000 - $115,000
In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position
Responsibilities
Shape and orchestrate integrated marketing campaigns that drive measurable business impact in the retail and consumer goods industry
As our Campaign Lead, you'll translate market opportunities into data-driven campaigns while serving as the strategic bridge between go-to-market strategy and cross-functional execution teams
Translate retail and consumer goods business priorities into focused integrated campaign strategies aligned to digital transformation capabilities
Define comprehensive campaign strategy including audience segmentation, messaging, positioning, and channel mix across awareness and consideration stages
Own campaign planning, orchestration, and performance measurement across global programs and customer touchpoints
Partner with cross-functional teams including GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations for coordinated execution
Guide campaign narrative and content requirements across thought leadership, webinars, paid media, events, and sales enablement materials
Track and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis to drive continuous improvement
Job description
Shape and orchestrate integrated marketing campaigns that drive measurable business impact in the retail and consumer goods industry. As our Campaign Lead, you'll translate market opportunities into data-driven campaigns while serving as the strategic bridge between go-to-market strategy and cross-functional execution teams.
At EPAM, your contributions go beyond the ordinary. Whether in operations, consulting, or design, you'll find a collaborative environment, opportunities for growth, and the chance to make a global impact alongside industry leaders.
Req# 1054582499
Responsibilities
• Translate retail and consumer goods business priorities into focused integrated campaign strategies aligned to digital transformation capabilities
• Define comprehensive campaign strategy including audience segmentation, messaging, positioning, and channel mix across awareness and consideration stages
• Own campaign planning, orchestration, and performance measurement across global programs and customer touchpoints
• Partner with cross-functional teams including GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations for coordinated execution
• Guide campaign narrative and content requirements across thought leadership, webinars, paid media, events, and sales enablement materials
• Track and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis to drive continuous improvement
Requirements
• Bachelor's degree in Marketing, Project Management, Business, Communications, or a related field
• 6–8 years of experience in B2B Retail & Consumer Goods marketing, integrated campaigns, demand generation, industry marketing, or go-to-market strategy
• Proven experience managing global or multi-regional marketing campaigns
• Experience in technology, consulting, professional services, digital transformation, or enterprise software environments
• Strong understanding of audience segmentation, customer journeys, campaign measurement, and pipeline generation
• Excellent stakeholder management and cross-functional collaboration skills
• Strong analytical, project management, and communication skills
• Experience with marketing automation, CRM, reporting, and campaign management platforms
• Experience with ABM programs and platforms. Analytical mindset with experience using data, engagement signals, CRM and marketing performance insights to optimize campaign impact
Nice to have
• Bachelor's degree in Marketing, Project Management, Business, Communications, or related field
• 6-8 years of experience in B2B retail and consumer goods marketing, integrated campaigns, or go-to-market strategy
• Proven experience managing global or multi-regional marketing campaigns in technology or professional services environments
• Strong understanding of audience segmentation, customer journeys, and pipeline generation methodologies
• Excellent stakeholder management and cross-functional collaboration abilities with strong analytical and project management skills
• Experience with marketing automation, CRM, and campaign management platforms
• Familiarity with ABM programs and ability to use data insights to optimize campaign impact
We offer
• Medical, Dental and Vision Insurance (Subsidized)
• Health Savings Account
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Short-Term and Long-Term Disability (Company Provided)
• Life and AD&D Insurance (Company Provided)
• Employee Assistance Program
• Unlimited access to LinkedIn learning solutions
• Matched 401(k) Retirement Savings Plan
• Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
• Paid Holidays - nine (9) total per year
• Legal Plan and Identity Theft Protection
• Accident Insurance
• Employee Discounts
• Pet Insurance
• Employee Stock Purchase Program
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program
For remote work in New York City only.
EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.
Engineer the Future with a Career at EPAM
This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $80,000 - $115,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.
Applications will be accepted on a rolling basis.
EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
