Global Advocacy Program Specialist
Job Description
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Title: Global Advocacy Program Specialist
Department & Team: Genesys Customer Advocacy and Engagement, Customer Success Digital Transformation
Reports to: Senior Director, Customer Success Digital Transformation
Location: U.S. office or virtual
About the Role
We’re seeking a talented advocacy/community professional to join our Customer Success Digital Transformation team. As the face of advocacy within our Orchestrators program, you’ll build trusted relationships with customers and amplify their voices through peer reviews and digital engagement within our new customer portal.
By curating authentic customer stories and creating valuable engagement opportunities, you’ll directly influence customer adoption, satisfaction, retention, pipeline and win rate.
This role is ideal for someone who blends relationship-building with program management excellence: you’re a hands-on, action-oriented professional who thrives in a collaborative, fast-moving environment.
Our Team Mission
Our mission is to turn customers into lifelong advocates. We cultivate advocates and amplify their stories, because their success is our most powerful marketing and sales asset. Together, we grow a thriving advocacy community that fuels bold innovations and shared success in customer and employee experience.
We measure our impact through:
Pipeline and bookings influenced by advocacy
Win rate and retention improvement
Customer participation in peer reviews, references, advocacy, and community
Customer program engagement and feedback
Advocacy-driven insights shared across the business
How We Work
We are collaborative, agile, and customer-obsessed. We focus on what moves the needle, experiment boldly, and continuously learn and improve. Authenticity, trust, and belonging define how we show up — for each other and our customers.
Your Day-to-Day Responsibilities
Build and manage the advocacy content calendar in alignment with company strategy, product priorities, and customer interests.
Create and publish compelling content across community, campaigns and virtual events to deepen engagement and highlight customer success stories.
Foster and support online engagement within specialty communities of VIP customers—such as Amplifiers, Maestros, Customer Advisory Board (CAB) members, and Community Rockstars—to strengthen peer-to-peer connection and brand loyalty.
Identify and pilot new engagement formats or reward experiences based on community feedback and data insights.
Collaborate cross-functionally with program managers, engineers, UX designers/researchers, and community moderators to deliver a unified, customer-centric experience.
Recruit and manage peer reviewers and maintain a customer quote library that promotes authentic customer sentiment across sales, marketing, and customer success channels.
Deliver monthly executive summaries with insights on advocacy growth, peer review performance, community engagement, orchestrator portal usage and emerging customer sentiment trends.
Support program leads in managing the global budget for advocacy/community rewards, including coordinating vendors for swag and fulfillment.
What You Bring
3–5 years of experience in customer advocacy, customer marketing, and/or community management, with proven success recruiting and motivating advocates.
Strong organizational skills to manage multiple projects and stakeholders simultaneously.
Excellent communication and interpersonal skills with the ability to build trust at all levels of an organization.
Creative thinker with strong copywriting ability and attention to detail.
Data-driven mindset: skilled in turning metrics and customer sentiment into actionable insights.
Hands-on, proactive, and comfortable making decisions quickly.
Experience with online customer events/forums; familiarity with advocacy platforms is a plus.
Bachelor’s degree in business, communications, marketing, or related field.
Experience with Genesys solutions, WordPress, Pendo, and/or customer advocacy platforms preferred.
Success in the First 6 Months
Peer Reviews: Deliver a measurable increase in review volume and ratings across priority platforms, with strong advocate participation.
Advocacy Engagement: Launch a refreshed content calendar and deliver consistent, high-value touchpoints that increase engagement in the advocacy community.
Metrics & Insights: Provide leadership with actionable insights through monthly executive summaries that link advocacy activity to pipeline, win rate, and retention.
Cross-Functional Partnerships: Build strong alignment with marketing, sales, and product teams to ensure advocacy stories and reviews are leveraged in campaigns, references, and sales cycles.
Customer Relationships: Establish trusted connections with early advocates and nurture them into program
