Facebook Ads Manager — Paid Media Strategist & Copywriter (Remote)

What you'll do

Write hooks, primary text, headlines, and ad scripts for home services offers
Develop the angles and offers behind each campaign from audience and performance data
Build, launch, and manage Meta campaigns — placements, bidding, targeting, budget pacing
Run A/B tests on copy, hooks, creative, and audiences; scale winners and cut losers
Track cost-per-lead, cost-per-booked-job, ROAS, CPA, CTR, and hook rate; report weekly to leadership
Write creative briefs for designers and video producers and direct the creative concept
Meet weekly with operators and guide creative teams with clear feedback
A plus, not required: running Google and other platforms as a secondary channel
Qualifications

4+ years writing direct-response copy and running Facebook/Meta ad campaigns
A portfolio of ad copy and hooks you've written (the first thing we'll review)
Proven results with lead-generation or local-service campaigns; home services a plus
Strong analytical skills — comfortable reading performance data and acting on it
Fluent, professional English, written and spoken
Skills

Direct-response copywriting: hooks, angles, offers, primary text, and scripts
Facebook/Meta ads strategy, testing, and optimization
Translating performance data into copy and campaign decisions
Strong organization, follow-through, and accountability
Next step

Submit your resume with a copy sample (ideally Facebook/Meta ad copy you've written) and a short note on one campaign you're proud of — the result and your specific role in the copy and strategy. Top candidates will be invited to a short, paid project building a real creative brief.

Pay: $75,000.00 - $90,000.00 per year

Benefits:

Paid time off
Work Location: Remote