Verified Job
Marketing
Executive EMail Marketing
Marketing
#282172
Remote / WFH
Job Description
Will be responsible for creating and launching email marketing campaigns to promote products by determining target audience aiming to create a buzz or generate leads for the business from regions like Europe, Japan, Australia, and New Zealand.
Duties and Responsibilities:
Execute email marketing campaigns including setup and design, content creation, proofreading, testing, approvals, scheduling, and implementation.
● Perform database segmentation, identify target audiences, create email lists, purge non-deliverable addresses, opt-outs, and recipients unlikely to engage
● Ensure that email creative is visually compelling and on-brand, with appropriate communication
● Manage CRM and other marketing tools to ensure that actions taken on emails (form submissions, registrations) trigger the proper workflows - automated email confirmations, notifications, etc.
● Track, analyze and report metrics of email campaign performance and provide recommendations
for improvement
● A/B test subject lines and create and build winning attributes into future email campaigns
● Use UTM tracking & review email heatmaps for improved email performance
● Create and maintain an email marketing calendar.
● Work with internal teams to make sure content is relevant and meaningful
● Monitor email marketing activity company-wide to ensure consistency, alignment and reduce over emailing
● Ensure we keep our email sender score/domain authority within recommended levels
● Create and implement email policies and best practices
● Implement automated nurture and drip campaigns to keep subscribers engaged
● Plan, execute & experiment multi-touch email campaigns to increase sales funnel velocity and opportunity conversion
● Work with relevant third-party publications to manage and coordinate paid email campaign
● Upgrade existing email templates using graphics, personalization, and advanced features.
● Ensure prompt and accurate communication with clients via email to minimize unsubscribes.
● Ensure
● Report on sales revenue generated from email marketing efforts.
Duties and Responsibilities:
Execute email marketing campaigns including setup and design, content creation, proofreading, testing, approvals, scheduling, and implementation.
● Perform database segmentation, identify target audiences, create email lists, purge non-deliverable addresses, opt-outs, and recipients unlikely to engage
● Ensure that email creative is visually compelling and on-brand, with appropriate communication
● Manage CRM and other marketing tools to ensure that actions taken on emails (form submissions, registrations) trigger the proper workflows - automated email confirmations, notifications, etc.
● Track, analyze and report metrics of email campaign performance and provide recommendations
for improvement
● A/B test subject lines and create and build winning attributes into future email campaigns
● Use UTM tracking & review email heatmaps for improved email performance
● Create and maintain an email marketing calendar.
● Work with internal teams to make sure content is relevant and meaningful
● Monitor email marketing activity company-wide to ensure consistency, alignment and reduce over emailing
● Ensure we keep our email sender score/domain authority within recommended levels
● Create and implement email policies and best practices
● Implement automated nurture and drip campaigns to keep subscribers engaged
● Plan, execute & experiment multi-touch email campaigns to increase sales funnel velocity and opportunity conversion
● Work with relevant third-party publications to manage and coordinate paid email campaign
● Upgrade existing email templates using graphics, personalization, and advanced features.
● Ensure prompt and accurate communication with clients via email to minimize unsubscribes.
● Ensure
● Report on sales revenue generated from email marketing efforts.
