This role will focus on campaign strategy, enterprise lead generation, and pipeline creation in close collaboration with the Enterprise Sales and Business Development teams. Execution-heavy functions such as Website, SEO, and Marketing Automation will be handled by external agencies, while this role will focus on strategy, campaign performance, and revenue contribution. The primary objective of the role is to generate qualified enterprise opportunities and support ESG’s revenue growth strategy.
Job Responsibilities:
Pipeline Generation
- Design and execute digital demand generation programs to create enterprise opportunities.
- Generate Marketing Qualified Leads (MQLs) that convert into sales pipeline.
- Support ESG’s new logo acquisition strategy through targeted digital campaigns.
Account-Based Marketing (ABM)
- Identify target enterprise accounts in collaboration with the Sales team.
- Execute ABM campaigns via LinkedIn, digital platforms, webinars, and industry events.