Verified Job
Marketing
Email & SMS Marketing Specialist
Marketing
#715564
Remote / WFH
Willow Creative
Job Description
ABOUT WILLOW CREATIVE
Willow Creative Inc. is a boutique creative marketing agency based in Canada, currently serving clients in the hospitality and fashion industries. We are an agile team that moves quickly, thinks creatively and holds ourselves to high standards. As we grow, we recruit specialists who truly take ownership of their work and thrive in a dynamic and collaborative environment.
THE POSITION
We are looking for a Freelance Email and SMS Marketing Specialist to manage retention and lifecycle marketing for one of our key clients. You'll be responsible for the channel from start to finish—from creating automations and segmenting audiences to campaign deployment and performance reporting. This is an open-ended mandate with a guaranteed minimum number of hours per month, with the potential for growth as our client base expands.
YOUR RESPONSIBILITIES
Manage and optimize end-to-end email and SMS campaigns — strategy, content brief, segmentation, planning, and deployment
Create and maintain automated flows (welcome series, abandoned cart, post-purchase, reactivation, etc.)
Manage audience segmentation to get the right message to the right people
A/B test subject lines, content, sending times, and calls to action
Monitor deliverability and maintain list health (deletions, bounce management, unsubscribes)
Produce clear monthly performance reports covering opens, clicks, conversions, and revenue attribution
Ensure compliance with email and SMS regulations (CAN-SPAM, CASL, TCPA)
REQUIREMENTS
2 years or more of hands-on experience in email marketing, from implementation to reporting
Good command of Klaviyo (preferred) or a comparable ESP such as Mailchimp, ActiveCampaign or HubSpot
Experience in creating and managing automated flows and behavioral triggers
Strong understanding of list segmentation, deliverability best practices, and list hygiene
Ability to interpret performance data and translate it into actionable recommendations
Autonomy in the management of one's work and respect for deadlines
Fluency in English required to liaise with U.S.-based customers
ASSETS
Experience with SMS marketing platforms (Klaviyo SMS, Postscript, Attentive)
Basic knowledge of HTML/CSS for editing email templates
Previous experience in an agency or in managing several clients
Familiarity with Shopify or e-commerce brand marketing
//
ABOUT WILLOW CREATIVE
Willow Créatif Inc. is a boutique creative marketing agency based in Canada, currently servicing clients across the restaurant and retail industries. We're a small, agile team that moves fast, thinks creatively, and holds ourselves to a high standard. As we grow, we're bringing on specialists who take real ownership of their craft and thrive in a fast-moving, collaborative environment.
THE ROLE
We're looking for a freelance Email & SMS Marketing Specialist to manage retention and lifecycle marketing for one of our key clients. You'll own the channel end-to-end, from building automations and segmenting audiences to deploying campaigns and reporting on performance. This is an ongoing retainer engagement with a guaranteed minimum number of hours per month, with opportunity to grow as we expand our client roster.
WHAT YOU'LL BE DOING
Managing and optimizing email and SMS campaigns end-to-end. Strategy, copy briefing, segmentation, scheduling, and deployment
Building and maintaining automated flows (welcome series, abandoned cart, post-purchase, win-back, etc.)
Managing audience segmentation to ensure the right message reaches the right people
Running A/B tests on subject lines, content, timing, and CTAs
Monitoring deliverability and maintaining list health (suppression, bounce management, unsubscribes)
Producing clear monthly performance reports covering opens, clicks, conversions, and revenue attribution
Staying on top of email and SMS compliance (CAN-SPAM, CASL, TCPA)
REQUIREMENTS
2+ years of hands-on email marketing experience, managing campaigns from setup to reporting
Strong working knowledge of Klaviyo (preferred) or comparable ESPs such as Mailchimp, ActiveCampaign, or HubSpot
Experience building and managing automated flows and behavioural triggers
Familiarity with deliverability best practices, contact list hygiene, and compliance (e.g., CAN-SPAM, GDPR, SMS regulations).
Ability to interpret performance data and translate it into clear recommendations
Comfortable working independently and managing your own deadlines
English required to liaise with clients based in the US
NICE TO HAVE
Experience with SMS marketing platforms (Klaviyo SMS, Postscript, Attentive)
Previous agency or multi-client experience
Familiarity with Shopify or e-commerce brand marketing
Pay: $20.00-$30.00 per hour
Benefits:
Company events
Work from home
Education:
Bachelor's Degree (preferred)
Experience:
Email marketing: 2 years (preferred)
Language:
English (required)
Location:
Montreal, QC (required)
Work Location: Hybrid remote in Montréal, QC (Montréal)
Willow Creative Inc. is a boutique creative marketing agency based in Canada, currently serving clients in the hospitality and fashion industries. We are an agile team that moves quickly, thinks creatively and holds ourselves to high standards. As we grow, we recruit specialists who truly take ownership of their work and thrive in a dynamic and collaborative environment.
THE POSITION
We are looking for a Freelance Email and SMS Marketing Specialist to manage retention and lifecycle marketing for one of our key clients. You'll be responsible for the channel from start to finish—from creating automations and segmenting audiences to campaign deployment and performance reporting. This is an open-ended mandate with a guaranteed minimum number of hours per month, with the potential for growth as our client base expands.
YOUR RESPONSIBILITIES
Manage and optimize end-to-end email and SMS campaigns — strategy, content brief, segmentation, planning, and deployment
Create and maintain automated flows (welcome series, abandoned cart, post-purchase, reactivation, etc.)
Manage audience segmentation to get the right message to the right people
A/B test subject lines, content, sending times, and calls to action
Monitor deliverability and maintain list health (deletions, bounce management, unsubscribes)
Produce clear monthly performance reports covering opens, clicks, conversions, and revenue attribution
Ensure compliance with email and SMS regulations (CAN-SPAM, CASL, TCPA)
REQUIREMENTS
2 years or more of hands-on experience in email marketing, from implementation to reporting
Good command of Klaviyo (preferred) or a comparable ESP such as Mailchimp, ActiveCampaign or HubSpot
Experience in creating and managing automated flows and behavioral triggers
Strong understanding of list segmentation, deliverability best practices, and list hygiene
Ability to interpret performance data and translate it into actionable recommendations
Autonomy in the management of one's work and respect for deadlines
Fluency in English required to liaise with U.S.-based customers
ASSETS
Experience with SMS marketing platforms (Klaviyo SMS, Postscript, Attentive)
Basic knowledge of HTML/CSS for editing email templates
Previous experience in an agency or in managing several clients
Familiarity with Shopify or e-commerce brand marketing
//
ABOUT WILLOW CREATIVE
Willow Créatif Inc. is a boutique creative marketing agency based in Canada, currently servicing clients across the restaurant and retail industries. We're a small, agile team that moves fast, thinks creatively, and holds ourselves to a high standard. As we grow, we're bringing on specialists who take real ownership of their craft and thrive in a fast-moving, collaborative environment.
THE ROLE
We're looking for a freelance Email & SMS Marketing Specialist to manage retention and lifecycle marketing for one of our key clients. You'll own the channel end-to-end, from building automations and segmenting audiences to deploying campaigns and reporting on performance. This is an ongoing retainer engagement with a guaranteed minimum number of hours per month, with opportunity to grow as we expand our client roster.
WHAT YOU'LL BE DOING
Managing and optimizing email and SMS campaigns end-to-end. Strategy, copy briefing, segmentation, scheduling, and deployment
Building and maintaining automated flows (welcome series, abandoned cart, post-purchase, win-back, etc.)
Managing audience segmentation to ensure the right message reaches the right people
Running A/B tests on subject lines, content, timing, and CTAs
Monitoring deliverability and maintaining list health (suppression, bounce management, unsubscribes)
Producing clear monthly performance reports covering opens, clicks, conversions, and revenue attribution
Staying on top of email and SMS compliance (CAN-SPAM, CASL, TCPA)
REQUIREMENTS
2+ years of hands-on email marketing experience, managing campaigns from setup to reporting
Strong working knowledge of Klaviyo (preferred) or comparable ESPs such as Mailchimp, ActiveCampaign, or HubSpot
Experience building and managing automated flows and behavioural triggers
Familiarity with deliverability best practices, contact list hygiene, and compliance (e.g., CAN-SPAM, GDPR, SMS regulations).
Ability to interpret performance data and translate it into clear recommendations
Comfortable working independently and managing your own deadlines
English required to liaise with clients based in the US
NICE TO HAVE
Experience with SMS marketing platforms (Klaviyo SMS, Postscript, Attentive)
Previous agency or multi-client experience
Familiarity with Shopify or e-commerce brand marketing
Pay: $20.00-$30.00 per hour
Benefits:
Company events
Work from home
Education:
Bachelor's Degree (preferred)
Experience:
Email marketing: 2 years (preferred)
Language:
English (required)
Location:
Montreal, QC (required)
Work Location: Hybrid remote in Montréal, QC (Montréal)
