Verified Job
Digital Marketing
Email Marketing Specialist (Remote)
Digital Marketing
#6155
Remote / WFH
Job Description
We are looking for a data-driven and technically skilled Email Marketing Specialist to build and scale our B2B outbound lead generation engine.
This role requires a strong mix of strategy and execution with deep expertise in cold email campaigns, email deliverability and outbound pipeline generation. You will own the end-to-end outbound email system, from targeting and messaging to inbox placement, sender reputation and conversion into qualified leads.
Key Responsibilities:
Outbound Strategy & Execution
• Plan and execute cold email campaigns targeting relevant B2B prospects.
• Define Ideal Customer Profiles (ICP) and align messaging with buyer personas and sales goals.
• Write personalized, conversion-focused email copy to drive replies and meetings.
• Build and optimize multi-step email sequences and follow-ups.
• Collaborate with sales teams to drive pipeline and revenue growth.
Deliverability & Technical Operations
• Own end-to-end email deliverability strategy and inbox placement.
• Design and manage IP warming strategy and outbound infrastructure setup.
• Monitor and improve sender reputation and domain health.
• Troubleshoot deliverability issues including spam filtering, throttling and blocklists.
• Implement and maintain authentication protocols (SPF, DKIM, DMARC).
• Ensure proper email list hygiene, segmentation, and database cleaning.
Lead Generation & Optimization
• Build and segment high-quality prospect lists.
• Track and optimize key metrics: open rates, reply rates, meetings booked, conversions.
• Continuously refine campaigns to improve lead quality and pipeline contribution
• Integrate email campaigns with CRM systems for tracking and follow-ups.
Analytics & Reporting
• Run A/B tests on subject lines, messaging, CTAs, and cadence.
• Analyze campaign performance and its impact on pipeline generation.
• Use insights to continuously improve outbound strategy and performance
Required Skills & Experience:
• 3–4 years of experience in email marketing, outbound marketing, or B2B lead generation.
• Proven experience managing cold email campaigns end-to-end.
• Strong understanding of email deliverability, spam filters, and sender reputation.
• Hands-on experience with IP warming, domain setup, and deliverability optimization.
• Strong copywriting skills for sales-driven email outreach.
• Experience with tools such as Instantly, Apollo, HubSpot, Mailgun, SendGrid, or similar.
• Familiarity with CRM systems and lead management workflows.
• Ability to combine strategy with hands-on execution.
Good to Have:
• Experience with SMTP servers, APIs, or webhook-based integrations.
• Basic knowledge of HTML/CSS for email customization.
• Experience working in a startup or high-growth environment.
• Familiarity with analytics tools and sales dashboards.
What We’re Looking For:
• Someone who can build, own, and optimize outbound systems end-to-end.
• Strong focus on both strategy and execution.
• Ability to drive measurable outcomes (replies, meetings, pipeline).
• Detail-oriented with a strong understanding of technical deliverability.
Pay: ₹600,000.00 - ₹840,000.00 per year
Benefits:
• Flexible schedule
• Paid sick time
• Paid time off
• Provident Fund
• Work from home
Experience:
• Email marketing: 3 years (Required)
• Lead generation: 3 years (Required)
Language:
• English (Preferred)
Work Location: Remote
This role requires a strong mix of strategy and execution with deep expertise in cold email campaigns, email deliverability and outbound pipeline generation. You will own the end-to-end outbound email system, from targeting and messaging to inbox placement, sender reputation and conversion into qualified leads.
Key Responsibilities:
Outbound Strategy & Execution
• Plan and execute cold email campaigns targeting relevant B2B prospects.
• Define Ideal Customer Profiles (ICP) and align messaging with buyer personas and sales goals.
• Write personalized, conversion-focused email copy to drive replies and meetings.
• Build and optimize multi-step email sequences and follow-ups.
• Collaborate with sales teams to drive pipeline and revenue growth.
Deliverability & Technical Operations
• Own end-to-end email deliverability strategy and inbox placement.
• Design and manage IP warming strategy and outbound infrastructure setup.
• Monitor and improve sender reputation and domain health.
• Troubleshoot deliverability issues including spam filtering, throttling and blocklists.
• Implement and maintain authentication protocols (SPF, DKIM, DMARC).
• Ensure proper email list hygiene, segmentation, and database cleaning.
Lead Generation & Optimization
• Build and segment high-quality prospect lists.
• Track and optimize key metrics: open rates, reply rates, meetings booked, conversions.
• Continuously refine campaigns to improve lead quality and pipeline contribution
• Integrate email campaigns with CRM systems for tracking and follow-ups.
Analytics & Reporting
• Run A/B tests on subject lines, messaging, CTAs, and cadence.
• Analyze campaign performance and its impact on pipeline generation.
• Use insights to continuously improve outbound strategy and performance
Required Skills & Experience:
• 3–4 years of experience in email marketing, outbound marketing, or B2B lead generation.
• Proven experience managing cold email campaigns end-to-end.
• Strong understanding of email deliverability, spam filters, and sender reputation.
• Hands-on experience with IP warming, domain setup, and deliverability optimization.
• Strong copywriting skills for sales-driven email outreach.
• Experience with tools such as Instantly, Apollo, HubSpot, Mailgun, SendGrid, or similar.
• Familiarity with CRM systems and lead management workflows.
• Ability to combine strategy with hands-on execution.
Good to Have:
• Experience with SMTP servers, APIs, or webhook-based integrations.
• Basic knowledge of HTML/CSS for email customization.
• Experience working in a startup or high-growth environment.
• Familiarity with analytics tools and sales dashboards.
What We’re Looking For:
• Someone who can build, own, and optimize outbound systems end-to-end.
• Strong focus on both strategy and execution.
• Ability to drive measurable outcomes (replies, meetings, pipeline).
• Detail-oriented with a strong understanding of technical deliverability.
Pay: ₹600,000.00 - ₹840,000.00 per year
Benefits:
• Flexible schedule
• Paid sick time
• Paid time off
• Provident Fund
• Work from home
Experience:
• Email marketing: 3 years (Required)
• Lead generation: 3 years (Required)
Language:
• English (Preferred)
Work Location: Remote
