Email & Digital Marketing Designer
Job Description
Design and develop visually appealing and engaging email and digital marketing campaigns for PepsiCo's iconic brands.
Collaborate with cross-functional teams to understand campaign objectives and deliver creative solutions that align with brand guidelines and business goals.
Stay up-to-date with industry trends and best practices in email and digital marketing to continuously improve campaign performance and drive business growth.
Utilize design software and tools to create high-quality graphics, layouts, and other visual elements for email and digital marketing materials.
Conduct regular A/B testing to optimize campaign designs and improve overall performance metrics.
Ensure all designs follow brand standards and guidelines, and maintain consistency across all digital touchpoints.
Manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced environment.
Collaborate with copywriters, marketing managers, and other team members to brainstorm and develop creative concepts for campaigns.
Conduct regular quality checks to ensure accuracy and consistency of design elements and messaging.
Monitor and analyze campaign performance data to identify areas for improvement and make recommendations for future campaigns.
Act as a brand ambassador, ensuring all email and digital marketing materials reflect PepsiCo's values and messaging.
Stay informed on email and digital marketing regulations and compliance standards to ensure all campaigns are in accordance with legal requirements.
Effectively communicate design concepts and ideas to stakeholders, providing clear and concise rationale for design decisions.
Continuously seek opportunities to improve and enhance the digital presence of PepsiCo's brands through innovative design solutions.
Maintain a positive and professional attitude while working independently and collaboratively within a team environment.
PepsiCo is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, ****** orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
