Key Responsibilities of an Media Buyer eCommerce
Campaign Strategy Planning
Identify target audiences.
Choose the right platforms (e.g., Facebook, Google, TikTok, Pinterest).
Develop budget allocation strategies.
Ad Buying Execution
Launch and manage paid ad campaigns.
Use bidding strategies to optimize costs (manual vs. automated bidding).
Continuously test creatives, formats, and messaging.
Analytics Optimization
Monitor KPIs: ROAS, CPA, CTR, CVR, AOV.
Run A/B tests on ad creatives and landing pages.
Scale winning campaigns, cut underperformers.
Platform Management
Facebook Ads Manager
Google Ads (Search, Shopping, Display, YouTube)
TikTok Ads, Snapchat Ads, Pinterest Ads, etc.
Collaboration
Work with creatives and content teams.
Coordinate with copywriters and designers.
Align with product teams on promotions and inventory.
Job Type: Permanent
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
Speak with the employer
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Application Deadline: 23/05/2025
Expected Start Date: 26/05/2025
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