Verified Job
Digital Marketing
E-Commerce & Digital Marketing Growth Specialist
Digital Marketing
#46071
Remote / WFH
Raj Jewels
Job Description
We are a fine jewelry destination serving the South Asian community and beyond from our home in New Jersey. From handcrafted 22 karat gold Indian traditional collections and uncut diamond pieces to modern jewelry, engagement rings and wedding bands — we craft jewelry for every chapter of your story.
We are growing fast and we are looking for a talented, data-driven E-Commerce & Digital Marketing Specialist to help us take our online business to the next level.
The Role
We are looking for someone who is hungry, strategic and genuinely excited about driving real revenue growth for a fine jewelry brand with a passionate and loyal customer base.
You will work across conversion rate optimisation, SEO, email marketing, customer segmentation, retargeting and display advertising — with one clear goal: dramatically increase online sales.
Two days a week in our New Jersey office. Real ownership. Real results.
What You Will Do
Conversion Rate Optimization (CRO)
Analyze the website to identify conversion barriers and opportunities
Support A/B testing on key landing pages, product pages and checkout flow
Optimize product pages, calls to action and user experience to increase purchase rates
Monitor and report on conversion metrics weekly
Data Analysis & Reporting
Analyse e-commerce data using Google Analytics 4, Magento/Shopify dashboards
Identify trends, patterns and opportunities in customer behaviour and purchase data
Build clear, actionable weekly and monthly performance reports
Track KPIs including conversion rate, average order value, customer acquisition cost, return on ad spend and organic search revenue
Customer Segmentation
Build and maintain customer segments based on purchase history, behaviour and demographics
Identify high value customers, lapsed customers and new customer opportunities
Develop targeted strategies for each segment to maximize lifetime value
Email Marketing
Manage and grow the email list — particularly on Klaviyo
Build and optimize automated email flows — welcome series, abandoned cart, post purchase, win back and browse abandonment
Plan and execute campaign emails for new arrivals, festive seasons, bridal campaigns and promotions
Monitor open rates, click through rates and revenue per email
Customer Retargeting
Develop and execute retargeting strategies across website, email and social media
Build custom and lookalike audiences for retargeting campaigns
Reduce cart abandonment and bring back lapsed customers through smart retargeting initiatives
GOOD TO ALSO HAVE KNOW-HOW OF:
Display Advertising
Support Google Display and remarketing campaigns
Monitor ad performance and optimise for conversion and return on ad spend
Identify new display advertising opportunities to reach the South Asian diaspora and broader fine jewelry audience
Search Engine Optimization (SEO)
Conduct SEO audit of the website and identify priority opportunities
Optimize product pages, category pages, meta descriptions and titles for high value jewelry search terms
Build and execute an ongoing keyword strategy targeting the South Asian diaspora and broader fine jewelry market in the US
Support content strategy to improve organic search rankings
Nice to Have:
Experience with Magento or Shopify
Experience in jewelry, luxury or fashion e-commerce
Knowledge of the South Asian diaspora market in the US
Experience with Google Display Network and remarketing campaigns
What Success Looks Like in This Role
Within 30 days:
SEO and CRO audit completed and priority actions identified
Email automation flows reviewed and optimised
Baseline KPI report established
Within 90 days:
Measurable improvement in organic search rankings for priority keywords
Measurable increase in e-commerce conversion rate
Growth in email marketing revenue
Reduction in cart abandonment rate
Retargeting campaigns live and performing
Within 6 months:
Significant and measurable growth in overall online sales
Strong organic search presence for key jewelry terms
Increase in average order value
Improved customer retention and repeat purchase rate
If you are a results-driven digital marketer who loves data, understands SEO and wants to make a real impact on a growing fine jewelry brand — we want to hear from you.
We are growing fast and we are looking for a talented, data-driven E-Commerce & Digital Marketing Specialist to help us take our online business to the next level.
The Role
We are looking for someone who is hungry, strategic and genuinely excited about driving real revenue growth for a fine jewelry brand with a passionate and loyal customer base.
You will work across conversion rate optimisation, SEO, email marketing, customer segmentation, retargeting and display advertising — with one clear goal: dramatically increase online sales.
Two days a week in our New Jersey office. Real ownership. Real results.
What You Will Do
Conversion Rate Optimization (CRO)
Analyze the website to identify conversion barriers and opportunities
Support A/B testing on key landing pages, product pages and checkout flow
Optimize product pages, calls to action and user experience to increase purchase rates
Monitor and report on conversion metrics weekly
Data Analysis & Reporting
Analyse e-commerce data using Google Analytics 4, Magento/Shopify dashboards
Identify trends, patterns and opportunities in customer behaviour and purchase data
Build clear, actionable weekly and monthly performance reports
Track KPIs including conversion rate, average order value, customer acquisition cost, return on ad spend and organic search revenue
Customer Segmentation
Build and maintain customer segments based on purchase history, behaviour and demographics
Identify high value customers, lapsed customers and new customer opportunities
Develop targeted strategies for each segment to maximize lifetime value
Email Marketing
Manage and grow the email list — particularly on Klaviyo
Build and optimize automated email flows — welcome series, abandoned cart, post purchase, win back and browse abandonment
Plan and execute campaign emails for new arrivals, festive seasons, bridal campaigns and promotions
Monitor open rates, click through rates and revenue per email
Customer Retargeting
Develop and execute retargeting strategies across website, email and social media
Build custom and lookalike audiences for retargeting campaigns
Reduce cart abandonment and bring back lapsed customers through smart retargeting initiatives
GOOD TO ALSO HAVE KNOW-HOW OF:
Display Advertising
Support Google Display and remarketing campaigns
Monitor ad performance and optimise for conversion and return on ad spend
Identify new display advertising opportunities to reach the South Asian diaspora and broader fine jewelry audience
Search Engine Optimization (SEO)
Conduct SEO audit of the website and identify priority opportunities
Optimize product pages, category pages, meta descriptions and titles for high value jewelry search terms
Build and execute an ongoing keyword strategy targeting the South Asian diaspora and broader fine jewelry market in the US
Support content strategy to improve organic search rankings
Nice to Have:
Experience with Magento or Shopify
Experience in jewelry, luxury or fashion e-commerce
Knowledge of the South Asian diaspora market in the US
Experience with Google Display Network and remarketing campaigns
What Success Looks Like in This Role
Within 30 days:
SEO and CRO audit completed and priority actions identified
Email automation flows reviewed and optimised
Baseline KPI report established
Within 90 days:
Measurable improvement in organic search rankings for priority keywords
Measurable increase in e-commerce conversion rate
Growth in email marketing revenue
Reduction in cart abandonment rate
Retargeting campaigns live and performing
Within 6 months:
Significant and measurable growth in overall online sales
Strong organic search presence for key jewelry terms
Increase in average order value
Improved customer retention and repeat purchase rate
If you are a results-driven digital marketer who loves data, understands SEO and wants to make a real impact on a growing fine jewelry brand — we want to hear from you.
