Digtial Marketing Executive

Role Overview The Digital Marketing Executive will be responsible for independently managing and executing the companys digital marketing initiatives. This includes developing strategies, running paid campaigns, driving online branding, analyzing performance metrics, and ensuring strong digital presence across platforms.

Key Responsibilities

1. Social Media Strategy & Management
• Develop and implement monthly social media calendars.
• Manage and grow presence on Facebook, Instagram, LinkedIn, YouTube, and other platforms.
• Coordinate with designers to create high-quality creatives, posts, reels, and videos.
• Monitor trends and optimize content for reach and engagement.

2. Performance Marketing (Paid Ads)
• Plan, run, and optimize paid campaigns on:
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads (if applicable)
• Improve lead quality and reduce cost per lead (CPL).
• Track conversions and analyze funnel performance.

3. SEO & Website Management
• Conduct keyword research and manage on-page/off-page SEO activities.
• Track ranking improvements, website traffic, and user behavior.
• Coordinate with the web development team for landing pages and site enhancements.

4. Content Marketing
• Create and supervise blogs, emailers, website content, and ad copies.
• Ensure content is aligned with brand tone and SEO objectives.

5. Email, SMS & WhatsApp Marketing
• Develop targeted campaigns for customer retention and lead nurturing.
• Set up automation workflows for drip/email sequences.

6. Data Analysis & Reporting
• Prepare weekly and monthly performance reports.
• Measure KPIs such as CPL, ROAS, engagement rate, traffic growth, and campaign effectiveness.
• Recommend action plans based on insights.

7. Competitive & Market Research
• Track competitor digital activities, pricing, ads, and market trends.
• Implement new strategies, tools, and techniques for better results.

Required Skills & Competencies
• Strong hands-on experience with:
• Google Ads, Meta Ads, Google Analytics, Search Console
• SEO tools (SEMrush, Ahrefs, Moz)
• Canva/Photoshop (basic design skills preferred)
• Strong analytical abilities and proven experience in performance optimization.
• Ability to work independently with minimal supervision.
• Excellent communication and creativity skills.
• Strong understanding of digital marketing trends and algorithms.

Education
• Bachelors Degree in Marketing / Mass Communication / Business Administration or related field.
• Certifications in Google Ads, SEO, Analytics, or Meta Ads are an added advantage