Digital PR Specialist

Job description
Are you excited by the idea of creating newsworthy content that garners media attention and drives SEO success? Do you value independence, flexibility, and the opportunity to work with big household names in a fully remote environment?
Company Overview
The Opportunity Hub UK is delighted to present a unique position with a fully remote Digital PR agency with hubs in the UK and Europe. They support their clients in driving international growth through digital PR, SEM, content, and influencer marketing.
Job Overview
As a Digital PR Specialist, you will be at the forefront of creating and implementing digital PR campaigns that enhance SEO and generate media coverage for our clients. You’ll be responsible for crafting newsworthy content, pitching it to the media, and using digital marketing analytics to optimise performance. Your role will involve leading client calls, utilising media databases, and working independently in a fully remote setup within the UK.
Here’s what you’ll be doing:
• Developing and executing digital PR campaigns that align with clients' SEO goals and brand messaging.
• Creating newsworthy content for websites that will be pitched to media outlets.
• Pitching stories to media contacts and securing coverage in relevant publications.
• Monitoring and analysing digital PR performance, using analytics tools to track campaign effectiveness.
• Leading and supporting client calls, providing strategic insights and updates on campaign progress.
• Utilising media databases and digital tools to enhance PR outreach efforts.
• Staying ahead of industry trends and maintaining up-to-date knowledge of the competitive landscape.
Here are the skills you’ll need:
• 2-4 years of Digital PR experience, preferably within an agency or high-growth start-up environment.
• Strong SEO knowledge and the ability to create content that drives organic traffic.Proficiency in digital marketing analytics, including tools such as Google Analytics, Ahrefs, or SEMrush.
• Confidence in client interactions and experience leading client calls.
• Expertise with media databases and PR tools.
• Self-starter attitude essential for thriving in a fully remote position.
• Experience with big household name clients is a plus.
Work Permissions:
You must have the right to work in the United Kingdom. Visa sponsorship is not available at this time.
Here are the benefits of this job:
• Be part of a growing team in a promising start-up.
• A fully remote work setup that lets you work from anywhere within the UK (you will need to reside in the UK for 183 days per year).
• Engage with big household names as clients across Europe and the US.
• The opportunity to make a real impact on digital PR strategies for well-known brands. Read more