Digital PR & Backlinking Lead (Organic Growth)

Pepper helps brands win organic search, AI search, and every organic channel that drives growth. Authority is what ties it all together: high-quality links, earned media, and brand mentions are what make a brand rank, get trusted, and get cited by AI engines like ChatGPT, Perplexity, and Google AI Overviews.

We're looking for a Digital PR & Backlinking Lead to own this for our customers - building real authority through earned links, coverage, and brand presence

.
If you know how to earn links the right way and build brands into recognised authorities, this one's for yo

u.
About the r

ole
As Digital PR & Backlinking Lead, you'll own off-page authority across a set of customer accounts, working inside our Organic Growth pods. You'll plan and run Digital PR and link-building campaigns that strengthen search rankings and make brands more visible and citable across AI search. You'll have playbooks, AI workflows, and a strong team behind

you.
What you'
• ll do
Own each customer's off-page strategy: link building, Digital PR, and brand aut
• horityPlan and run Digital PR campaigns — data-led stories, expert commentary, and assets journalists actually want to
• coverBuild high-quality, relevant links through earned media, outreach, and partnerships — white-hat,
• alwaysPitch journalists and publications, manage outreach, and land coverage in the places that matter for each cu
• stomerStrengthen each brand as a recognised entity across the web so it earns trust in both search and AI
• searchTrack authority signals — links, referring domains, coverage, and brand mentions — and report results c

learly
Go deep on authority, links, and AI ci

tations
This is the heart of t
• he role:
Understand what separates links that move rankings from links that don't — relevance, authority, an
• d contextRun Digital PR that earns coverage and links at once: strong angles, data, a
• nd timingKnow how brand mentions and authority feed not just SEO but AI-engine citations and recomm
• endationsBuild a brand's entity and reputation across the web, so AI engines see it as a credib
• le sourceStay current on what works in outreach and what gets ignored or

penalised
What yo
• u'll bring
Hands-on experience in Digital PR, link building, or off-page SEO, with real results you c
• an point toA confident grasp of what makes a link valuable and what makes ou
• treach landAn understanding of how authority and brand mentions feed both search an
• d AI searchStrong writing and relationship-building — you can craft a pitch and work with journalists a
• nd partnersAn ownership mindset and comfort working across a f
• ew accountsComfort using AI tools to work faster — we'll help y

ou level up
• Nice to have
A network of media or publisher
• relationshipsExperience with data-driven Digital PR o
• r newsjackingFamiliarity with how authority signals influence GEO and AI-sear

ch visibility
Why you'l
• l love it here
You'll own the authority layer that makes every other chan
• nel work harderReal support: onboarding, playbooks, AI workflows, and a strong
• pod around youA focused book of accounts so you can go deep,
• not spread thinRoom to grow as we