Verified Job
Digital Marketing
Digital Merchandising Program Manager
Digital Marketing
#673098
Remote / WFH
Job Description
Support Center - Irving
The Digital Merchandising Program Manager is responsible for defining, refining, and optimizing the MakerPlace content, social media & site merchandising strategy to inspire customers to visit MKR, search, browse, shop, buy & return. The role works collaboratively to maximize brand awareness, time on site, conversion, & GMV growth while minimizing customer bounce rate. Responsibilities include growing organic growth (ex: social & SEO), testing new site experiences, promotions/seasonal trends, marketing calendars, site KPIs, among others.
Major Activities
Brand Awareness/Organic Growth
Own MakerPlace's organic social media strategy, testing new marketing experiences to grow brand awareness and organic sessions
Work across external agencies & internal teams to grow natural organic growth (SEO)
Site Content
Create an inspirational, seamless, shopping experience to help drive brand perception, encourage basket building, & enhance conversion
Own site experience and curation, focused on commercial volume driving opportunities and maximizing trends
Research and actively develop content and assortment opportunities
Site Merchandising
Own the site assortment and merchandising strategy
Curate assortment, researching selection gaps, and acquire new sellers to add to MakerPlace
Define and execute onsite search, browse, pinning, & boosting
Define and execute Michael's cross-sell opportunities across both online & in-store
Lead promotional initiatives
Measure, analyze, and report how customers interact with the site across devices to drive strategic, actionable recommendations for conversion
Other duties as assigned, including leading ad hoc projects as requested by leadership
Skills & Qualifications:
Bachelor's Degree in merchandising, marketing, business, math, finance, economics or related field; or equivalent experience
MBA preferred or commensurate work experience
4-7+ years of experience in site merchandising, ecommerce, business development, category management or marketing
Experience in consumer-focused eCommerce environment, preferably in lifestyle industries
Proficient in ecommerce, ecommerce marketplaces, and ecommerce services and software
Thorough understanding of desktop, mweb, and app technologies
Detailed understanding of eCommerce & content management systems and infrastructure
Experience using reporting tools (SQL, Looker, etc)
Proficient in Microsoft Office, Excel, and PowerPoint or equivalent Google Suite applications
Ability to think creatively, strategically and technically
Strong oral and written communication & interpersonal skills
Must be competent in Microsoft suite, including executive level presentations
Experience in using web analytics tools
Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.
At The Michaels Companies Inc., our purpose is to fuel the joy of creativity and celebration. As the leading destination for creating and celebrating in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com "and" Michaels.ca ."The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit" www.michaels.com .
At Michaels, we prioritize the wellbeing of our teams by providing robust benefits for both full-time and part-time Team Members. Our benefits include health insurance (medical, dental, and vision), paid time off, tuition assistance, generous employee discounts, and much more. For more information, visit www.michaels.com .
Michaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together.
Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).
EEOC Know Your Rights Poster in English
EEOC Know Your Rights Poster in Spanish
EEOC Poster Optimized for Screen Readers
Federal FMLA Poster
Federal EPPAC Poster
The Digital Merchandising Program Manager is responsible for defining, refining, and optimizing the MakerPlace content, social media & site merchandising strategy to inspire customers to visit MKR, search, browse, shop, buy & return. The role works collaboratively to maximize brand awareness, time on site, conversion, & GMV growth while minimizing customer bounce rate. Responsibilities include growing organic growth (ex: social & SEO), testing new site experiences, promotions/seasonal trends, marketing calendars, site KPIs, among others.
Major Activities
Brand Awareness/Organic Growth
Own MakerPlace's organic social media strategy, testing new marketing experiences to grow brand awareness and organic sessions
Work across external agencies & internal teams to grow natural organic growth (SEO)
Site Content
Create an inspirational, seamless, shopping experience to help drive brand perception, encourage basket building, & enhance conversion
Own site experience and curation, focused on commercial volume driving opportunities and maximizing trends
Research and actively develop content and assortment opportunities
Site Merchandising
Own the site assortment and merchandising strategy
Curate assortment, researching selection gaps, and acquire new sellers to add to MakerPlace
Define and execute onsite search, browse, pinning, & boosting
Define and execute Michael's cross-sell opportunities across both online & in-store
Lead promotional initiatives
Measure, analyze, and report how customers interact with the site across devices to drive strategic, actionable recommendations for conversion
Other duties as assigned, including leading ad hoc projects as requested by leadership
Skills & Qualifications:
Bachelor's Degree in merchandising, marketing, business, math, finance, economics or related field; or equivalent experience
MBA preferred or commensurate work experience
4-7+ years of experience in site merchandising, ecommerce, business development, category management or marketing
Experience in consumer-focused eCommerce environment, preferably in lifestyle industries
Proficient in ecommerce, ecommerce marketplaces, and ecommerce services and software
Thorough understanding of desktop, mweb, and app technologies
Detailed understanding of eCommerce & content management systems and infrastructure
Experience using reporting tools (SQL, Looker, etc)
Proficient in Microsoft Office, Excel, and PowerPoint or equivalent Google Suite applications
Ability to think creatively, strategically and technically
Strong oral and written communication & interpersonal skills
Must be competent in Microsoft suite, including executive level presentations
Experience in using web analytics tools
Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.
At The Michaels Companies Inc., our purpose is to fuel the joy of creativity and celebration. As the leading destination for creating and celebrating in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com "and" Michaels.ca ."The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit" www.michaels.com .
At Michaels, we prioritize the wellbeing of our teams by providing robust benefits for both full-time and part-time Team Members. Our benefits include health insurance (medical, dental, and vision), paid time off, tuition assistance, generous employee discounts, and much more. For more information, visit www.michaels.com .
Michaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together.
Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).
EEOC Know Your Rights Poster in English
EEOC Know Your Rights Poster in Spanish
EEOC Poster Optimized for Screen Readers
Federal FMLA Poster
Federal EPPAC Poster
