Digital Media Buyer

Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.

Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.

We are searching for creative, innovative and passionate people to join our team. If you love music and got excited just thinking about joining this amazing organization, we would love to meet you!
Digital Media Buyer – 12 Month Contract

The UMC team works four days a week from our award-winning creative campus located in Liberty Village, Toronto, and one day to work virtually.

Reporting to the Manager, Digital Media, the Digital Media Buyer is responsible for the implementation, daily management, and optimization of advertising campaigns. This position will assist in strategy and planning responsibilities including research and insights derived from past campaign performance.

How You’ll Lead:
Ongoing management of day-to-day campaign deployment; ensuring quality control of how and where we showcase our artists
Leading all aspects of campaign execution: from specs, screenshots, delivery checks, optimizations, and revisions to media plans
Creating and testing new strategies to drive streaming and e-commerce objectives
Working with the e-commerce team to execute D2C campaigns, connect Shopify product catalogues, work through pixelling and conversion optimization setup in business managers, and evaluating sales results attributable to campaigns
Analyzing performance of campaigns to deduce creative best practices, assess emerging formats, and make recommendations for optimizations
Working with agency and digital partners to create briefs providing campaign direction while curating plans that deliver against UMC's goals.
Scrutinizing financial commitments, ensuring that plan budgets are tracked accurately and invoicing issues are addressed in a timely manner
Identifying and onboarding new media partners to expand our capabilities across channels, platforms, and formats
Other projects as assigned. Duties and responsibilities may be amended from time to time in order to efficiently support company operations

What You Bring:
1-3 years of experience in the music industry, advertising experience in either a media agency or client side working for global brands
Experience with owning campaign execution across self-serve social ads managers and programmatic platforms (Meta. TikTok, Snapchat, Google Adwords, etc.)
Experience in taking media results and translating them into insights to inform future campaigns and communicate to other UMC departments
Strategic thinker who can organize information into overarching trends
Motivated self-starter with the ability to problem solve independently and with confidence
Strong work ethic and can thrive in a busy working environment, managing various projects simultaneously
Meticulous attention to detail
Experience in taking media results and translating them into insights to inform future campaigns and communicate to other UMC departments.
To be known for being: honest, entrepreneurial, friendly, approachable, high-energy, ambitious, creative, positive, passionate, competitive, opinionated, smart, knowledgeable, open minded, and have amazing communication skills

What We Offer:
Employee Family Assistance Program
2-week paid Winter Break
Summer Fridays
Employee Ticket Box
Music Subscription Reimbursement
Universal Music Canada is committed to equity, diversity, and inclusion, and strongly welcomes and encourages applications from Indigenous Peoples, people of colour, women, persons with disabilities, people who are 2SLGBTQIA+, and people from other diverse communities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Job Category:
Marketing, Streaming Digital Media Read more