Digital Marketing

Job Summary:

We are seeking a skilled Digital Marketing Specialist to lead our online presence and drive business growth through innovative campaigns and strategies.

Main Responsibilities:

Develop, execute, and measure comprehensive digital marketing plans across web, SEO/SEM, database marketing, email, social media, and display advertising channels.
Create and maintain a strong social media presence that aligns with our brand identity.
Analyze campaign performance, track key performance indicators (KPIs), and assess against set goals to inform future optimizations.
Leverage data-driven insights to optimize spend and improve campaign effectiveness.
Craft creative and effective growth strategies through digital marketing channels.
Design, execute, and measure experiments and conversion tests to enhance user experience.
Collaborate with cross-functional teams to develop landing pages and refine user journeys.
Evaluate and optimize end-to-end customer experiences across multiple touchpoints and channels.
Identify critical conversion points and drop-off areas, and implement targeted improvements to enhance user funnels.
Build and maintain relationships with external agencies and vendor partners.
Stay up-to-date on emerging technologies and provide strategic guidance on adoption where relevant.
About Poyscripts-Infotech-Pvt-Ltd:

Poyscripts-Infotech-Pvt-Ltd is a dynamic organization dedicated to delivering innovative solutions. Our commitment to excellence drives us to seek top talent who share our passion for growth and innovation.

Requirements:

Minimum of [insert years] years of experience in digital marketing, preferably in a leadership role.
Proven track record of developing and executing successful digital marketing campaigns.
Expertise in web, SEO/SEM, database marketing, email, social media, and display advertising channels.
Familiarity with analytics tools and ability to leverage data-driven insights.
Strong communication and collaboration skills. Read more