Digital Marketing Strategist

About The Onset

The Onset is a leading premium retail brand that excels in shaping its digital presence.

Job Summary

We are seeking an experienced Digital Performance Manager to lead paid search and social campaigns, driving visibility, engagement, and conversions with precision and creativity.

Key Responsibilities

Develop and implement integrated campaign strategies to expand reach, identify new markets, and engage target audiences.
Leverage audience segmentation and insights to design high-impact ad content and visuals tailored to client's unique customer sets.
Run high-performing campaigns across Google Ads, Bing Ads, and other platforms, using keyword research and data insights to refine performance.
Drive paid campaigns on platforms such as Facebook, Instagram, Pinterest, and LinkedIn, creating content that enhances brand's visibility and resonates with luxury buyers.
Partner with social, content, and creative teams to align organic and paid strategies, ensuring cohesive messaging that reinforces brand goals.
Use tools like Google Analytics to track key metrics, providing data-backed insights and making adjustments to optimise performance.
Requirements

Extensive paid media experience, with a strong background in paid search and social media marketing.
Analytical mindset, proficient in Google Analytics, Facebook Ads Manager, and data management for feed optimisation and marketing automation scripting.
Creative and collaborative approach, with the ability to work closely with content, brand, and creative teams to develop cohesive campaigns. Read more