Digital Marketing Specialist

About Citation Group
Citation Group is a leading recruitment agency that values its employees and invests in their growth. Our company culture is built on empowering individuals to thrive both personally and professionally.
We believe in the importance of flexible working arrangements, which allows our team members to bring their best selves to work. We are currently experiencing a period of significant growth and are looking for talented individuals to join us on this exciting journey.

Job Description
This role sits within our digital marketing team and reports directly to the Digital Performance Manager. As an SEO Specialist, you will be responsible for creating, managing, and optimising campaigns across various digital platforms. You will perform in-depth keyword research and competitive analysis to uncover growth opportunities, monitor and analyse key SEO metrics using analytical tools, and collaborate with the Digital Marketing team to distribute content effectively through our website and paid channels.

Key Responsibilities
- Create and manage digital marketing campaigns
- Perform keyword research and competitive analysis
- Monitor and analyse SEO metrics
- Collaborate with the Digital Marketing team
- Stay up-to-date with the latest SEO trends and industry best practices

Requirements
- At least 2 years of experience managing digital media campaigns (B2B experience preferred)
- Hands-on experience with analytical tools like Google Analytics, SEMrush, Ahrefs, Moz, Screaming frog, etc.
- Strong analytical skills with the ability to interpret data and turn insights into impactful strategies
- Solid copywriting skills with experience creating compelling content
- Ability to perform under pressure in a fast-paced dynamic environment Read more