Digital Marketing Specialist

Job Description for Performance Marketing Analyst

Job Description for Performance Marketing Analyst
• Planning and implementing digital marketing campaigns across all digital channels.
• Collecting and analyzing customer, marketing, and web behavioral data.
• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
• Developing and presenting learnings from your analysis, including actionable insights and recommendations.
• Creating dashboards, data visualizations, and campaign and website performance reports.
• Monitoring and analyzing digital media and marketing trends to keep supporting other marketing teams.
• Communicating and presenting the data to other internal teams to improve the overall efficiency and effectiveness of the marketing.

Requirements for Performance Marketing Analyst
• Any Bachelor’s degree or marketing related field of study.
• Experience in digital media platforms like Google Ads, Bing Ads, etc.
• Experience in social media platforms like Facebook Ads, LinkedIn Ads, etc.
• Experience in tools like Google Analytics, Google Data Studio, etc.
• Strong analytical and strategic thinking skills.
• Decision making based on data insights.
• Excellent interpersonal and collaboration skills
• Strong communication and presentation skills.
• Experience - 1-2 yrs Read more