Verified Job
Digital Marketing
Digital Marketing Specialist - Paid Search Optimization
Digital Marketing
#530220
Remote / WFH
Job Description
Job Summary:
A digital marketing specialist is needed to audit and optimize paid search campaigns for a leading distributor of shipping, industrial, and packaging materials. The ideal candidate will have a strong understanding of Google and Bing ad programs and be able to develop recommendations to improve campaign performance.
About the Role:
This position is responsible for auditing paid search campaigns to identify optimization opportunities such as new keyword options, irrelevant search traffic, and landing page inconsistencies. The specialist will collaborate with campaign managers to review bidding optimizations within paid search programs specific to product lines and prepare reports across all paid search or specific product lines.
Responsibilities:
Audit paid search campaigns to identify optimization opportunities
Collaborate with campaign managers to review bidding optimizations
Prepare reports across all paid search or specific product lines
Research and learn available tactics within Google and Bing ad programs
Develop an understanding of Uline product sales and paid search advertising's impact
Requirements:
Bachelor's degree
Bilingual (English / French) - fluent in both verbal and written forms
Digital marketing experience or coursework preferred
Proficient in Microsoft Office
Ability to present issues and recommendations concisely
Benefits:
Complete health insurance coverage
401(k) with 6% employer match that starts day one
Multiple bonus programs
Paid holidays and generous paid time off
Tuition Assistance Program that covers professional continuing education
Work Environment:
The ideal candidate will be based at Uline's corporate headquarters and will be part of a dynamic team that values collaboration and innovation.
A digital marketing specialist is needed to audit and optimize paid search campaigns for a leading distributor of shipping, industrial, and packaging materials. The ideal candidate will have a strong understanding of Google and Bing ad programs and be able to develop recommendations to improve campaign performance.
About the Role:
This position is responsible for auditing paid search campaigns to identify optimization opportunities such as new keyword options, irrelevant search traffic, and landing page inconsistencies. The specialist will collaborate with campaign managers to review bidding optimizations within paid search programs specific to product lines and prepare reports across all paid search or specific product lines.
Responsibilities:
Audit paid search campaigns to identify optimization opportunities
Collaborate with campaign managers to review bidding optimizations
Prepare reports across all paid search or specific product lines
Research and learn available tactics within Google and Bing ad programs
Develop an understanding of Uline product sales and paid search advertising's impact
Requirements:
Bachelor's degree
Bilingual (English / French) - fluent in both verbal and written forms
Digital marketing experience or coursework preferred
Proficient in Microsoft Office
Ability to present issues and recommendations concisely
Benefits:
Complete health insurance coverage
401(k) with 6% employer match that starts day one
Multiple bonus programs
Paid holidays and generous paid time off
Tuition Assistance Program that covers professional continuing education
Work Environment:
The ideal candidate will be based at Uline's corporate headquarters and will be part of a dynamic team that values collaboration and innovation.
