Verified Job
Marketing
Digital Marketing Specialist
Marketing
#781660
Remote / WFH
Raktrix Technologies Private Limited
Job Description
Company Description Raktrix Technologies Private Limited is a product innovation company focused on building scalable digital solutions across fintech, SaaS, automation, and emerging technology domains. The team combines deep business insight with modern software engineering, cloud technologies, and AI-driven development to turn ideas into production-ready products efficiently. Raktrix’s mission is to solve real-world problems, validate opportunities, and create technology products that deliver measurable value for businesses and consumers. Current focus areas include fintech platforms, digital wallet solutions, SaaS products, automation systems, AI-enabled applications, and cloud-based platforms. Flagship initiatives such as Advanta Wallet, TrustedCars, and upcoming Raktrix ventures aim to simplify financial, operational, and digital experiences for users.
Role Description This is a full-time, on-site Digital Marketing Specialist role based in Gadarwara. The Digital Marketing Specialist will plan, execute, and optimize digital campaigns across channels such as social media, search, email, and display to drive awareness, engagement, and lead generation for Raktrix products. Day-to-day responsibilities include managing social media calendars, creating and coordinating marketing content, monitoring campaign performance, and preparing regular reports and insights for the team. The role involves collaborating with product, design, and engineering teams to align messaging with product positioning and go-to-market strategies. The Digital Marketing Specialist will also support market research, competitor analysis, and experimentation with new digital tools and tactics to improve marketing effectiveness.
Qualifications
• Strong digital marketing skills, including experience with social media marketing, search engine marketing (SEM), email campaigns, and basic SEO practices.
• Ability to create and manage content for digital channels, including writing clear marketing copy, coordinating visuals with design teams, and maintaining brand consistency.
• Competence with analytics and reporting tools (such as Google Analytics or similar platforms) to track performance, interpret data, and recommend improvements.
• Familiarity with marketing automation tools, CRM systems, or campaign management platforms to streamline digital marketing workflows.
• Excellent communication, collaboration, and organizational skills, with the ability to manage multiple projects and deadlines on-site.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in digital marketing.
• Interest in fintech, SaaS, automation, and AI-driven products, with a willingness to learn about technology domains and user needs.
• Prior experience in a startup or product-focused environment is beneficial but not mandatory.
Role Description This is a full-time, on-site Digital Marketing Specialist role based in Gadarwara. The Digital Marketing Specialist will plan, execute, and optimize digital campaigns across channels such as social media, search, email, and display to drive awareness, engagement, and lead generation for Raktrix products. Day-to-day responsibilities include managing social media calendars, creating and coordinating marketing content, monitoring campaign performance, and preparing regular reports and insights for the team. The role involves collaborating with product, design, and engineering teams to align messaging with product positioning and go-to-market strategies. The Digital Marketing Specialist will also support market research, competitor analysis, and experimentation with new digital tools and tactics to improve marketing effectiveness.
Qualifications
• Strong digital marketing skills, including experience with social media marketing, search engine marketing (SEM), email campaigns, and basic SEO practices.
• Ability to create and manage content for digital channels, including writing clear marketing copy, coordinating visuals with design teams, and maintaining brand consistency.
• Competence with analytics and reporting tools (such as Google Analytics or similar platforms) to track performance, interpret data, and recommend improvements.
• Familiarity with marketing automation tools, CRM systems, or campaign management platforms to streamline digital marketing workflows.
• Excellent communication, collaboration, and organizational skills, with the ability to manage multiple projects and deadlines on-site.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in digital marketing.
• Interest in fintech, SaaS, automation, and AI-driven products, with a willingness to learn about technology domains and user needs.
• Prior experience in a startup or product-focused environment is beneficial but not mandatory.
