Digital Marketing Specialist E573

Responsibilities:

SEO Strategy and Implementation:

- Conduct in-depth keyword research and competitor analysis to identify optimization opportunities.
- Develop and execute comprehensive SEO strategies to improve organic search rankings and website visibility for a video-based website (
- Optimize website content, meta tags, and on-page elements for better search engine performance.
- Monitor and analyze website traffic and SERP rankings to identify trends and make data-driven decisions.

Paid Advertising Management:

- Manage and optimize Facebook, , and Google Ads campaigns to achieve maximum ROI.
- Develop compelling ad copy and creative assets to attract target audiences.
- Track campaign performance, analyze data, and make necessary adjustments to improve results.
- Explore new advertising channels and platforms to expand reach and acquire new customers.

Social Media Marketing:

- Develop and implement a robust social media strategy across platforms (Facebook, , Instagram, etc.).
- Create engaging content, manage social media communities, and build brand awareness.
- Monitor social media trends and competitor activity to stay ahead of the curve.
- Collaborate with the content team to create shareable content.

Analytics and Reporting:

- Utilize analytics tools to track website traffic, user behavior, and campaign performance.
- Generate comprehensive reports on digital marketing campaigns and provide actionable insights.
- Monitor key performance indicators (KPIs) and adjust strategies accordingly.

Content Marketing:

- Collaborate with the content team to develop high-quality content aligned with marketing goals.
- Optimize content for search engines and social media platforms.
- Distribute content through various channels to reach the target audience.