Verified Job
Digital Marketing
Digital Marketing Specialist - Consumer Brand
Digital Marketing
#721831
Remote / WFH
Saaki, Argus & Averil Consulting · Chennai, Tamil Nadu ·
Job Description
Job description
Digital Marketing Specialist - Brand & Growth
- We are looking for a creative and performance-driven Digital Marketing professional with strong experience in consumer business industries and expertise in digital branding, social media strategy, and performance marketing.
- This role is ideal for candidates who are hands-on with social media campaigns, digital branding, paid marketing, SEO, and content-led audience engagement.
Key Responsibilities :
- Develop and execute end-to-end digital marketing strategies focused on brand visibility and lead generation
- Drive social media presence across platforms like Instagram, LinkedIn, YouTube, Facebook, and emerging channels
- Plan and manage paid campaigns including Google Ads, Meta Ads, and performance marketing initiatives
- Work on SEO and website optimization to improve organic reach and traffic
- Build engaging digital campaigns aligned with brand positioning and consumer behavior trends
- Coordinate with creative, branding, and content teams for campaign execution
- Analyze campaign performance, generate insights, and optimize digital spends for ROI
- Track market trends, competitor activities, and evolving digital marketing trends
- Support brand communication initiatives through digital platforms
What We Are Looking For
- 5-10 years of experience in Digital Marketing / Brand Marketing
- Mandatory experience in consumer business industries such as paints, FMCG, retail, consumer durables, lifestyle, or similar sectors
- Strong hands-on experience in:
- Social Media Strategy
- Google Ads & Performance Marketing
- SEO / SEM
- Branding & Digital Campaigns
- Content Marketing
- Analytics & Campaign Optimization
- Strong communication and creative thinking skills
- Ability to independently drive campaigns and collaborate across teams
Preferred Background
Candidates from reputed consumer brands with strong digital presence will be preferred.
Location : Chennai
Digital Marketing Specialist - Brand & Growth
- We are looking for a creative and performance-driven Digital Marketing professional with strong experience in consumer business industries and expertise in digital branding, social media strategy, and performance marketing.
- This role is ideal for candidates who are hands-on with social media campaigns, digital branding, paid marketing, SEO, and content-led audience engagement.
Key Responsibilities :
- Develop and execute end-to-end digital marketing strategies focused on brand visibility and lead generation
- Drive social media presence across platforms like Instagram, LinkedIn, YouTube, Facebook, and emerging channels
- Plan and manage paid campaigns including Google Ads, Meta Ads, and performance marketing initiatives
- Work on SEO and website optimization to improve organic reach and traffic
- Build engaging digital campaigns aligned with brand positioning and consumer behavior trends
- Coordinate with creative, branding, and content teams for campaign execution
- Analyze campaign performance, generate insights, and optimize digital spends for ROI
- Track market trends, competitor activities, and evolving digital marketing trends
- Support brand communication initiatives through digital platforms
What We Are Looking For
- 5-10 years of experience in Digital Marketing / Brand Marketing
- Mandatory experience in consumer business industries such as paints, FMCG, retail, consumer durables, lifestyle, or similar sectors
- Strong hands-on experience in:
- Social Media Strategy
- Google Ads & Performance Marketing
- SEO / SEM
- Branding & Digital Campaigns
- Content Marketing
- Analytics & Campaign Optimization
- Strong communication and creative thinking skills
- Ability to independently drive campaigns and collaborate across teams
Preferred Background
Candidates from reputed consumer brands with strong digital presence will be preferred.
Location : Chennai
