Verified Job
Graphic / Web Designer
Digital Marketing Specialist (B2B / Industrial)- job post Mafna Air Technologies Inc
Graphic / Web Designer
#786889
Remote / WFH
Mafna Air Technologies Inc
Job Description
Full job description
Mafna Air Technologies Inc. is a Canadian company and one of the leaders in providing custom Air Handling Solutions and HVAC Equipment to a vast client base across the US, Canada, and overseas. Over the past 20 years, Mafna has delivered innovative solutions to numerous industries and Government Agencies, including Fortune 500 companies.
Join the dynamic team of one of the leading Custom-Built Central Air Conditioning and Refrigeration Equipment Manufacturers in Cambridge, Ontario.
Position: Digital Marketing Specialist (B2B / Industrial).
Job Type: Full-Time, Permanent.
Location: Cambridge, Ontario.
Role Overview:
As part of our growing team, we are seeking a Digital Marketing Specialist with a strong focus on content creation, email marketing campaigns, and LinkedIn outreach. The ideal candidate will have experience marketing technical or industrial products and a solid understanding of the Canadian market.
Key Responsibilities:
Develop and execute digital marketing strategies to promote Mafna’s custom HVAC solutions.
Create high-quality digital content including website copy, blogs, case studies, and marketing materials tailored to B2B audiences.
Plan and manage email marketing campaigns, including list segmentation, automation, and performance tracking.
Execute and optimize LinkedIn outreach campaigns for lead generation, brand awareness, and client engagement.
Collaborate with sales and engineering teams to translate technical concepts into compelling marketing content.
Monitor and analyze campaign performance using analytics tools; provide insights and recommendations.
Maintain and update website content to ensure relevance, SEO optimization, and alignment with company offerings.
Support branding initiatives and ensure consistency across all digital channels.
Qualifications:
2-3 years of experience in digital marketing, preferably in B2B, manufacturing, or industrial sectors.
Strong content creation and copywriting skills with the ability to understand and simplify technical products.
Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, or similar).
Proven experience with LinkedIn marketing, outreach campaigns, and lead generation strategies.
Mafna Air Technologies Inc. is a Canadian company and one of the leaders in providing custom Air Handling Solutions and HVAC Equipment to a vast client base across the US, Canada, and overseas. Over the past 20 years, Mafna has delivered innovative solutions to numerous industries and Government Agencies, including Fortune 500 companies.
Join the dynamic team of one of the leading Custom-Built Central Air Conditioning and Refrigeration Equipment Manufacturers in Cambridge, Ontario.
Position: Digital Marketing Specialist (B2B / Industrial).
Job Type: Full-Time, Permanent.
Location: Cambridge, Ontario.
Role Overview:
As part of our growing team, we are seeking a Digital Marketing Specialist with a strong focus on content creation, email marketing campaigns, and LinkedIn outreach. The ideal candidate will have experience marketing technical or industrial products and a solid understanding of the Canadian market.
Key Responsibilities:
Develop and execute digital marketing strategies to promote Mafna’s custom HVAC solutions.
Create high-quality digital content including website copy, blogs, case studies, and marketing materials tailored to B2B audiences.
Plan and manage email marketing campaigns, including list segmentation, automation, and performance tracking.
Execute and optimize LinkedIn outreach campaigns for lead generation, brand awareness, and client engagement.
Collaborate with sales and engineering teams to translate technical concepts into compelling marketing content.
Monitor and analyze campaign performance using analytics tools; provide insights and recommendations.
Maintain and update website content to ensure relevance, SEO optimization, and alignment with company offerings.
Support branding initiatives and ensure consistency across all digital channels.
Qualifications:
2-3 years of experience in digital marketing, preferably in B2B, manufacturing, or industrial sectors.
Strong content creation and copywriting skills with the ability to understand and simplify technical products.
Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, or similar).
Proven experience with LinkedIn marketing, outreach campaigns, and lead generation strategies.
