Digital Marketing Senior Specialist

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!


Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to +0 days after the posting date, or until the position is filled (whichever is first).


Job Summary:
The Digital Marketing Senior Specialist position is an exciting opportunity to join a team that is driving our guest experience and ecommerce initiatives across our many resort websites. An ideal fit for this role would be a data-driven, guest-centric marketer who is passionate about delivering an exceptional customer experience through websites and mobile applications.


Job Specifications:

Starting Wage: $56,485.00 - $71,874.28
Employment Type: Year Round
Shift Type: Full Time
Housing Availability: No

Job Responsibilities:

Execute functional changes on the websites to support seasonal transitions, feature enhancements, personalization, and A/B tests.
Triage and troubleshoot app and website bugs to support content editors, A/B testing, and new feature launches.
Conduct CMS tool training and provide ongoing support for app and website content editors.
Collaborate with IT and Product Owners on new platform functionality, improvements, best practices, and break fixes.
Support ecommerce product enablement through planning, product configuration, and testing of various product lines across the company (including season passes, lift tickets, ski school, and rentals).
Maintain best practices and documentation resources to be used by website editors, IT, and other project stakeholders.
Support lift/terrain/weather management platform configuration, which impacts each resort website and mobile app experience.

Job Requirements:

1-3 years of experience in a similar position (marketing, e-commerce, app, or other online marketing).
Bachelor’s degree in related field (Business, Marketing, Computer Science, Management Information Systems) preferred.
Experience working with content management systems, like Sitecore, WordPress, Drupal, Umbraco, etc.
Excellent communication skills, including experience presenting and leading meetings.
Experience problem solving with stakeholders outside immediate team and explaining technical issues in business terms.
Experience prioritizing multiple tasks concurrently based on larger goals.

The expected Total Compensation for this role is $56,485.00 - $71,874.28. Individual compensation decisions are based on a variety of factors.


Job Benefits

Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
MORE employee discounts on lodging, food, gear, and mountain shuttles
401(k) Retirement Plan
Employee Assistance Program
Excellent training and professional development
Full Time roles are eligible for the above, plus:

Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
Free ski passes for dependents
Critical Illness and Accident plans

Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.



Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.



In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.


We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.


Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


Requisition ID 50+17+
Reference Date: 06/18/2025
Job Code Function: Marketing

  Read more