Digital Marketing Manager (SEO & Paid Media)

Key Responsibilities

SEO (Search Engine Optimization)

Execute on-page SEO strategies (keywords, meta tags, internal linking, content optimization)

Manage off-page SEO, including backlink building and outreach

Conduct keyword research, competitor analysis, and technical SEO audits

Improve rankings, organic traffic, and conversion rates

Use tools like Google Analytics, Search Console, Ahrefs, SEMrush

Paid Advertising

Plan and manage Google Ads, Meta Ads, and other paid platforms

Optimize campaigns for ROI, conversions, and CAC targets

Run and scale social media advertising campaigns

Perform A/B testing on creatives, audiences, and landing pages

Growth & Outreach

Lead guest outreach and backlink acquisition campaigns

Build partnerships for influencer marketing collaborations

Manage and grow affiliate marketing programs

Identify new growth opportunities across channels

Strategy & Reporting

Develop integrated SEO + Paid strategies

Track KPIs and present performance reports

Collaborate with content, design, and product teams

Required Skills & Qualifications

3+ years of experience in digital marketing (SEO + Paid)

Strong knowledge of

On-page SEO & Off-page SEO
Backlink building strategies

Paid ads (Google, Meta, etc.)
Social media ads

Guest outreach & influencer marketing
Affiliate marketing

Experience with tools like Ahrefs, SEMrush, GA4, Google Ads Manager

Strong analytical and problem-solving skills