Verified Job
Digital Marketing
Digital Marketing Manager Companion Placements
Digital Marketing
#230494
Remote / WFH
Job Description
This is one of the largest importers and distributors of medical and surgical equipment to hospitals and clinics, both private and government in India with a 300+ employee strength and a 250 Crores plus turnover.
Job Role: Digital Marketing Manager
Job Type: Full Time
Experience: Min 5 years of experience
Salary: Upto 50K
Location: Kolkata
Job Description:
• Planning & executing all digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
• Design, build and maintain our social media presence across all digital channels.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Job Requirements:
• Bachelors/Masters Degree in marketing or a related field.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends).
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement
Job Role: Digital Marketing Manager
Job Type: Full Time
Experience: Min 5 years of experience
Salary: Upto 50K
Location: Kolkata
Job Description:
• Planning & executing all digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
• Design, build and maintain our social media presence across all digital channels.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Job Requirements:
• Bachelors/Masters Degree in marketing or a related field.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends).
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement
