Role Overview We are looking for a results-driven Digital Marketing / Performance Marketer with strong experience in Meta Ads lead generation for real estate projects. The ideal candidate should be capable of planning, executing, and scaling campaigns that generate high-quality property enquiries at optimized CPL. Key Responsibilities Setup, manage, and optimize Meta Ads (Facebook & Instagram) campaigns Develop and execute real estate lead generation strategies Plan audience targeting & retargeting funnels to improve lead quality Monitor and optimize Cost Per Lead (CPL) Manage campaign budgeting, scaling, and performance tracking Execute property-specific campaigns (villa plots, apartments, gated communities) Implement location-based targeting for project catchment areas Analyze campaign data and generate actionable insights Work closely with sales team to improve lead conversion quality ✅ Required Skills Strong experience in Meta Ads campaign setup & optimization Expertise in audience targeting & retargeting strategies Proven ability to generate real estate leads at optimized CPL Experience in campaign budgeting & scaling Hands-on experience with property lead generation campaigns Knowledge of location-based targeting strategies Prior real estate digital marketing experience (mandatory) Experience 4–5 years digital marketing experience Minimum 2 years in real estate lead generation preferred
Job Description
Role Overview
We are looking for a results-driven Digital Marketing / Performance Marketer with strong experience in Meta Ads lead generation for real estate projects. The ideal candidate should be capable of planning, executing, and scaling campaigns that generate high-quality property enquiries at optimized CPL.
Key Responsibilities
Setup, manage, and optimize Meta Ads (Facebook & Instagram) campaigns
Develop and execute real estate lead generation strategies
Plan audience targeting & retargeting funnels to improve lead quality
Monitor and optimize Cost Per Lead (CPL)
Manage campaign budgeting, scaling, and performance tracking
Execute property-specific campaigns (villa plots, apartments, gated communities)
Implement location-based targeting for project catchment areas
Analyze campaign data and generate actionable insights
Work closely with sales team to improve lead conversion quality
✅ Required Skills
Strong experience in Meta Ads campaign setup & optimization
Expertise in audience targeting & retargeting strategies
Proven ability to generate real estate leads at optimized CPL
Experience in campaign budgeting & scaling
Hands-on experience with property lead generation campaigns
Knowledge of location-based targeting strategies
Prior real estate digital marketing experience (mandatory)
Experience
4–5 years digital marketing experience
Minimum 2 years in real estate lead generation preferred