Digital Marketing Executive

Job Summary-

As a Digital Marketing Executive, you will create, execute, and manage paid acquisition campaigns.You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth.

Responsibilities–

· Creating and executing a strong performance marketing strategy execution plan

· Developing and managing digital prospecting and remarketing campaigns

· Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

· Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic own media channels

· Identifying and testing new channels to continue to meet or exceed established critical metrics

· Working closely with the management to share funnel conversion improvement ideas, feedback present results.

Requirements-

· You have a degree in Marketing, or related field.

· You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

· You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

· You possess excellent analytical skills and leverage data, metrics, analytics and consumer behavior trends to drive actionable insights recommendations.

· You are a highly goal-oriented individual and have excellent communication skills.

· You are open-minded, curious and a strong problem solver. Read more