Verified Job
Marketing
Digital Marketing Executive
Marketing
#740467
Remote / WFH
India Shri Shivaji Memorial Society
Job Description
rganization: All India Shri Shivaji Memorial Society, Pune
Location: Shivajinagar, Pune
Employment Type: Full-Time
Experience Required: Minimum 3 Years
Education: Graduate in Marketing, Digital Marketing, Mass Communication, Management, Computer Science, or a related field
About the Role:
The AISSMS Central Media & Marketing Team is looking for a creative, enthusiastic, and result-oriented Digital Marketing Executive to manage the digital presence and marketing activities of various AISSMS institutes.
The ideal candidate should have hands-on experience in social media management, digital advertising, lead generation, campaign planning, content coordination, and digital analytics. The role requires close coordination with multiple institutes and departments to support branding, admissions, outreach initiatives, and institutional communication.
Candidates with prior experience in the education sector will be preferred.
Key Responsibilities:
Social Media Management:
Manage and grow the social media presence of AISSMS institutes across Instagram, Facebook, LinkedIn, YouTube, and other digital platforms.
Plan, schedule, and publish content in accordance with the marketing calendar and institutional requirements.
Coordinate with institute representatives, faculty members, and students for content collection and approvals.
Monitor engagement, reach, and audience growth and suggest strategies for improvement.
Digital Marketing & Paid Promotions:
Plan, execute, and optimize advertising campaigns on Meta Ads Manager and Google Ads.
Create and manage lead-generation campaigns for admissions, events, workshops, and institutional initiatives.
Monitor campaign budgets, ad performance, and lead quality.
Ensure timely execution of admission campaigns and other promotional activities.
Lead Generation & Analytics:
Track enquiries and leads generated through digital platforms.
Coordinate with admission teams and stakeholders for follow-ups and conversions.
Prepare monthly reports on campaign performance, social media analytics, website traffic, and lead generation activities.
Analyze data and recommend strategies to improve digital performance.
Institute Coordination & Outreach:
Visit AISSMS institutes regularly to coordinate marketing and branding activities.
Coordinate with faculty members and institute media coordinators for content creation and campaign execution.
Assist in organizing admission drives, outreach activities, exhibitions, education fairs, and promotional events.
Represent the Central Media Team during institute-level activities whenever required.
Seminars, Webinars & Events:
Plan and coordinate webinars, seminars, podcasts, workshops, and awareness programs using various online and offline platforms.
Handle the promotion and publicity of institutional events.
Coordinate with speakers, participants, and vendors to ensure smooth execution.
Content & Creative Coordination:
Coordinate with designers, photographers, videographers, agencies, and vendors for digital campaigns.
Assist in creating promotional videos, reels, testimonials, and event coverage.
Ensure that all creatives align with the branding guidelines of AISSMS.
Administrative & Reporting Responsibilities:
Maintain records of marketing activities, campaign expenditures, and promotional initiatives.
Prepare presentations, reports, and marketing documents as required.
Support the Head of the Department in planning and executing digital marketing strategies.
Required Skills:
Hands-on experience with Meta Ads Manager and Google Ads.
Strong understanding of social media marketing and digital advertising.
Knowledge of lead generation and performance marketing.
Familiarity with Google Analytics, Meta Business Suite, and reporting tools.
Excellent communication, presentation, and coordination skills.
Good content writing and copywriting abilities.
Proficiency in Microsoft Office, especially Excel and PowerPoint.
Ability to manage multiple projects and meet deadlines.
Willingness to travel within Pune for institute visits and outreach activities.
Preferred Qualifications
Experience in educational institutions, colleges, universities, or EdTech organizations.
Knowledge of SEO and website management.
Experience with CRM platforms and admission management systems.
Familiarity with Canva, Adobe Creative Suite, or other design and content tools.
Key Attributes
Creative and innovative mindset.
Strong execution and organizational skills.
Data-driven approach to marketing.
Ability to work independently as well as in a team environment.
Passion for branding, digital marketing, and educational outreach.
Feel free to contact us at career@aissms.org for more details.
Location: Shivajinagar, Pune
Employment Type: Full-Time
Experience Required: Minimum 3 Years
Education: Graduate in Marketing, Digital Marketing, Mass Communication, Management, Computer Science, or a related field
About the Role:
The AISSMS Central Media & Marketing Team is looking for a creative, enthusiastic, and result-oriented Digital Marketing Executive to manage the digital presence and marketing activities of various AISSMS institutes.
The ideal candidate should have hands-on experience in social media management, digital advertising, lead generation, campaign planning, content coordination, and digital analytics. The role requires close coordination with multiple institutes and departments to support branding, admissions, outreach initiatives, and institutional communication.
Candidates with prior experience in the education sector will be preferred.
Key Responsibilities:
Social Media Management:
Manage and grow the social media presence of AISSMS institutes across Instagram, Facebook, LinkedIn, YouTube, and other digital platforms.
Plan, schedule, and publish content in accordance with the marketing calendar and institutional requirements.
Coordinate with institute representatives, faculty members, and students for content collection and approvals.
Monitor engagement, reach, and audience growth and suggest strategies for improvement.
Digital Marketing & Paid Promotions:
Plan, execute, and optimize advertising campaigns on Meta Ads Manager and Google Ads.
Create and manage lead-generation campaigns for admissions, events, workshops, and institutional initiatives.
Monitor campaign budgets, ad performance, and lead quality.
Ensure timely execution of admission campaigns and other promotional activities.
Lead Generation & Analytics:
Track enquiries and leads generated through digital platforms.
Coordinate with admission teams and stakeholders for follow-ups and conversions.
Prepare monthly reports on campaign performance, social media analytics, website traffic, and lead generation activities.
Analyze data and recommend strategies to improve digital performance.
Institute Coordination & Outreach:
Visit AISSMS institutes regularly to coordinate marketing and branding activities.
Coordinate with faculty members and institute media coordinators for content creation and campaign execution.
Assist in organizing admission drives, outreach activities, exhibitions, education fairs, and promotional events.
Represent the Central Media Team during institute-level activities whenever required.
Seminars, Webinars & Events:
Plan and coordinate webinars, seminars, podcasts, workshops, and awareness programs using various online and offline platforms.
Handle the promotion and publicity of institutional events.
Coordinate with speakers, participants, and vendors to ensure smooth execution.
Content & Creative Coordination:
Coordinate with designers, photographers, videographers, agencies, and vendors for digital campaigns.
Assist in creating promotional videos, reels, testimonials, and event coverage.
Ensure that all creatives align with the branding guidelines of AISSMS.
Administrative & Reporting Responsibilities:
Maintain records of marketing activities, campaign expenditures, and promotional initiatives.
Prepare presentations, reports, and marketing documents as required.
Support the Head of the Department in planning and executing digital marketing strategies.
Required Skills:
Hands-on experience with Meta Ads Manager and Google Ads.
Strong understanding of social media marketing and digital advertising.
Knowledge of lead generation and performance marketing.
Familiarity with Google Analytics, Meta Business Suite, and reporting tools.
Excellent communication, presentation, and coordination skills.
Good content writing and copywriting abilities.
Proficiency in Microsoft Office, especially Excel and PowerPoint.
Ability to manage multiple projects and meet deadlines.
Willingness to travel within Pune for institute visits and outreach activities.
Preferred Qualifications
Experience in educational institutions, colleges, universities, or EdTech organizations.
Knowledge of SEO and website management.
Experience with CRM platforms and admission management systems.
Familiarity with Canva, Adobe Creative Suite, or other design and content tools.
Key Attributes
Creative and innovative mindset.
Strong execution and organizational skills.
Data-driven approach to marketing.
Ability to work independently as well as in a team environment.
Passion for branding, digital marketing, and educational outreach.
Feel free to contact us at career@aissms.org for more details.
