Verified Job
Digital Marketing
Digital Marketing Executive Post BYJUS Careers 2026
Digital Marketing
#342493
Remote / WFH
Job Description
BYJU'S Recruitment 2026
Job Title: Digital Marketing Executive
Company: BYJU'S
Location: Kolkata, Beleghata
Job Summary: BYJU'S is currently seeking a Digital Marketing Executive to join our team in Kolkata, Beleghata. As a Digital Marketing Executive, you will be responsible for planning, implementing, and optimizing digital marketing campaigns to promote our educational products and services. We are looking for a highly creative and data-driven individual with a strong passion for digital marketing and a desire to make a meaningful impact in the education sector.
BYJU'S Careers
Responsibilities:
• Campaign Planning and Execution: Plan and execute digital marketing campaigns across various channels, including social media, search engine marketing (SEM), email marketing, and display advertising. Develop compelling content and creatives to engage the target audience.
• Social Media Management: Manage and optimize social media accounts to build brand awareness, engage with followers, and drive website traffic. Create and publish engaging content, monitor social media conversations, and respond to customer inquiries or comments.
• Search Engine Optimization (SEO): Conduct keyword research, optimize website content, and implement on-page and off-page SEO strategies to improve organic search rankings. Monitor website performance using analytics tools and make data-driven recommendations for optimization.
• Paid Advertising: Set up and manage paid advertising campaigns on platforms like Google Ads and social media advertising platforms. Monitor campaign performance, optimize ad copies, and manage budgets to maximize ROI.
• Email Marketing: Develop and execute email marketing campaigns to nurture leads and engage existing customers. Create personalized and segmented email content, optimize email deliverability and track campaign performance metrics.
• Analytics and Reporting: Track, analyze, and report on key performance indicators (KPIs) for digital marketing campaigns. Provide insights and recommendations based on data analysis to improve campaign effectiveness and drive business growth.
• Market Research: Conduct market research to identify customer trends, competitive landscape, and industry best practices. Stay updated on the latest digital marketing trends and technologies to drive innovation and continuous improvement.
• Collaboration: Collaborate with cross-functional teams, including content writers, designers, and developers, to ensure alignment and consistency in digital marketing efforts. Coordinate with external agencies or vendors when required.
• Budget Management: Assist in budget planning and allocation for digital marketing initiatives. Monitor expenses and campaign costs to ensure optimal utilization of resources.
BYJU'S Jobs Near Me
Skills:
• Bachelor's degree in marketing, business, or a related field.
• Proven experience in digital marketing, preferably in a B2C environment.
• In-depth knowledge of digital marketing concepts, tools, and platforms.
• Proficiency in social media management and advertising platforms.
• Familiarity with search engine optimization (SEO) best practices.
• Experience in managing paid advertising campaigns, including Google Ads and social media ads.
• Strong analytical skills and the ability to interpret data to drive insights and recommendations.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Attention to detail and the ability to multitask in a fast-paced environment.
• Proficiency in using digital marketing tools and platforms, such as Google Analytics, email marketing software, and content management systems.
• Knowledge of HTML/CSS and basic graphic design skills are a plus.
• Passion for the education sector and a strong desire to make a positive impact
Job Title: Digital Marketing Executive
Company: BYJU'S
Location: Kolkata, Beleghata
Job Summary: BYJU'S is currently seeking a Digital Marketing Executive to join our team in Kolkata, Beleghata. As a Digital Marketing Executive, you will be responsible for planning, implementing, and optimizing digital marketing campaigns to promote our educational products and services. We are looking for a highly creative and data-driven individual with a strong passion for digital marketing and a desire to make a meaningful impact in the education sector.
BYJU'S Careers
Responsibilities:
• Campaign Planning and Execution: Plan and execute digital marketing campaigns across various channels, including social media, search engine marketing (SEM), email marketing, and display advertising. Develop compelling content and creatives to engage the target audience.
• Social Media Management: Manage and optimize social media accounts to build brand awareness, engage with followers, and drive website traffic. Create and publish engaging content, monitor social media conversations, and respond to customer inquiries or comments.
• Search Engine Optimization (SEO): Conduct keyword research, optimize website content, and implement on-page and off-page SEO strategies to improve organic search rankings. Monitor website performance using analytics tools and make data-driven recommendations for optimization.
• Paid Advertising: Set up and manage paid advertising campaigns on platforms like Google Ads and social media advertising platforms. Monitor campaign performance, optimize ad copies, and manage budgets to maximize ROI.
• Email Marketing: Develop and execute email marketing campaigns to nurture leads and engage existing customers. Create personalized and segmented email content, optimize email deliverability and track campaign performance metrics.
• Analytics and Reporting: Track, analyze, and report on key performance indicators (KPIs) for digital marketing campaigns. Provide insights and recommendations based on data analysis to improve campaign effectiveness and drive business growth.
• Market Research: Conduct market research to identify customer trends, competitive landscape, and industry best practices. Stay updated on the latest digital marketing trends and technologies to drive innovation and continuous improvement.
• Collaboration: Collaborate with cross-functional teams, including content writers, designers, and developers, to ensure alignment and consistency in digital marketing efforts. Coordinate with external agencies or vendors when required.
• Budget Management: Assist in budget planning and allocation for digital marketing initiatives. Monitor expenses and campaign costs to ensure optimal utilization of resources.
BYJU'S Jobs Near Me
Skills:
• Bachelor's degree in marketing, business, or a related field.
• Proven experience in digital marketing, preferably in a B2C environment.
• In-depth knowledge of digital marketing concepts, tools, and platforms.
• Proficiency in social media management and advertising platforms.
• Familiarity with search engine optimization (SEO) best practices.
• Experience in managing paid advertising campaigns, including Google Ads and social media ads.
• Strong analytical skills and the ability to interpret data to drive insights and recommendations.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Attention to detail and the ability to multitask in a fast-paced environment.
• Proficiency in using digital marketing tools and platforms, such as Google Analytics, email marketing software, and content management systems.
• Knowledge of HTML/CSS and basic graphic design skills are a plus.
• Passion for the education sector and a strong desire to make a positive impact
