Key Responsibilities
• Paid media campaign strategy management: Plan, develop, and execute performance marketing campaigns across Google Ads, Meta Ads (Facebook Instagram), and LinkedIn Ads to generate leads, and conversions, and drive traffic to websites.
• Campaign management optimization: Continuously monitor, optimize, and scale campaigns based on performance data to achieve KPIs and ensure optimal ROI for clients.
• Creative testing improvement: Conduct A/B tests for ad creatives, copy, and targeting to improve ad performance and user engagement.
• Analytics reporting: Utilize analytics tools (Google Analytics, Ads Manager, etc.) to measure campaign performance and generate insightful reports. Analyze and interpret metrics such as CPC, CTR, and ROI to adjust strategies for maximum impact.
• Budget allocation ROI: Effectively manage and allocate campaign budgets across various platforms to ensure high-performing campaigns within budget constraints.
• Trend Research Competitive Analysis: Stay ahead of industry trends and conduct competitive research to refine strategies and improve performance across all paid channels.
• Cross-functional collaboration: Collaborate with internal teams, including content, design, and social media, to ensure campaign strategies align with the brand’s overall marketing objectives.
• Documentation organization: Maintain comprehensive records of campaign strategies, performance data, and optimizations for future reference and collaboration.
• Audience targeting segmentation: Define target audiences through detailed customer segmentation to ensure precise targeting and maximize the effectiveness of campaigns.
About Company: We are 7colors, the rainbow of social media and design. We make your brand shine online with our colorful and creative services. Whether you need a logo, a video, a website, or a campaign, we have the right hue for you.
We are not your typical agency. We are a bunch of artists, storytellers, and innovators who love to play with colors and ideas. We don't follow trends, we set them. We don't do boring, we do brilliant. We don't do ordinary, we do extraordinary.
We have worked with clients from all over the spectrum, from travel to education to healthcare to real estate. We have helped them paint their online presence with our vibrant and versatile solutions. We are proud of our work and we love to show it off on our portfolio.
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