Digital marketing executive – ai ecosystem for education

Position : Digital Marketing Executive
Location : Remote
Employment Type : Full-time
Reports to : Vice President of Public Relations & Marketing
About Dumroo.ai Dumroo.ai is an AI-powered education platform transforming the way teachers, students, administrators, and parents engage with learning. Our mission is to build a connected, intelligent educational ecosystem that fosters innovation, transparency, and student success. As we grow, we're looking for a dynamic Digital Marketing Executive to elevate our brand and lead high-impact digital campaigns across various platforms.
Position Overview As a Digital Marketing Executive, you will be responsible for executing and optimizing Dumroo.ai's digital marketing initiatives. This role combines creativity with analytical thinking and requires a proactive individual who can manage campaigns, analyze performance, and drive digital engagement across channels. You will work closely with leadership to translate strategic marketing plans into actionable digital execution.
Key Responsibilities Plan, execute, and optimize digital campaigns across Google Ads, Meta, Linked In, and other relevant platforms.
Manage Dumroo.ai's social media presence with strategic content planning, community management, and engagement growth.
Coordinate with the design and content teams to develop visually appealing and high-converting digital assets.
Analyze key performance indicators (KPIs) to track ROI, conversion rates, click-through rates, and campaign performance.
Conduct keyword research, SEO optimization, and competitor analysis to enhance organic reach.
Support lead generation, nurturing workflows, and email marketing campaigns.
Recommend data-driven improvements and test new tools, channels, or campaign strategies.
Stay updated with digital marketing trends, Ed Tech industry developments, and platform algorithm changes.
Required Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field.
2–4 years of hands-on experience in digital marketing, preferably in Ed Tech, Saa S, or startup environments.
Proficient with Google Analytics, SEO/SEM tools, social media ad platforms, and email marketing tools.
Strong understanding of digital advertising, paid media, content strategy, and marketing funnels.
Excellent written communication skills and creative content sensibility.
Highly analytical with the ability to generate insights and optimize performance.
Preferred Qualifications Certification in Google Ads, Hub Spot, or Meta/Facebook marketing.
Experience working with marketing automation and CRM systems (e.g., Hub Spot, Salesforce).
Familiarity with Ed Tech marketing dynamics, trends, and target audience engagement.
Why Join Dumroo.ai? Contribute to a mission-driven startup shaping the future of education through technology.
Work with a collaborative, forward-thinking, and passionate team.
Enjoy a flexible remote work environment.
Competitive compensation with opportunities for professional growth and impact.
How to Apply :
Send your resume, a brief cover letter, and examples of recent digital campaigns to with the subject line: Digital Marketing Executive Application – Dumroo.ai.