Digital Marketing-Digital Banking-Net Mobile Banking HO Team

Location
Mumbai, Maharashtra
 
Full job description
Job Description – Campaign Analytics Manager – Kotak Mahindra Bank

Team
Digital Distribution/Marketing

Qualification
Graduate with relevant knowledge or MBA/PGDM (Marketing/Retail), minimum work experience of 3 years in campaign management

Designation
M3/M4

Job Role of Campaign Analytics Manager:-
A. Revenue Contribution:

Play a key role in meeting the business objectives through customer engagement across multiple-channels and touch-points
Work towards increasing the opportunity size for cross sell of products
B. Strategy / Planning:

Plan and implement long/short term strategies based on analytically-validated consumer behavior to achieve the business objectives
Interact with multiple stakeholders across bank to plan campaign activities
Increase throughput by utilizing the most efficient customer touch points
C. Execution:

Plan and deliver campaigns in collaboration with various stake-holders – Product, Analytics, Marketing and Campaign operations
Measure and report the outcome of deployed campaigns to management on a regular basis
D. Technical Skills Knowledge:

Excellent communication, collaboration and presentation skills
Strong problem solving, quantitative and analytical abilities
Strong ability to plan and manage numerous people, projects and processes simultaneously
Ability to conceptualize and automate process to save time and improve efficiency
Highly adaptable to work in pressure environment and has the ability to work at all levels both within the organization and externally
Know-how of CRM, Adobe Campaign Management Tool is a must
Knowledge of SQL will be an added advantage


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