Job description
•Understanding of digital marketing, SEM tools and CRM concepts is an added advantage
•Certification in Digital marketing areas such as AdWords, Email marketing etc.is an added advantage
•Prior experience on any Marketing Automation Tools like Marketo/Eloqua/Unica
•Experience in preparing reports, dashboards
•Able to effectively facilitate meetings with team members and customers
•Analytical and logical reasoning skills
•Ability to interact and collaborate with multiple stakeholders (marketing team, copyrighters, creative agencies etc.)
Area of Responsibility
•Lead a team of campaign management specialists•Coordinate with client marketing team/Agency on project requirements•Quality check output of content operations•Manage team escalations•Train the team on existing procedures and new requirements. Drive KM initiatives•Report Team performance and manage SLA/KPI performance