Digital marketing

An IGP Pvt Ltd Job Description - Digital Marketing Job title _Digital Marketing _ Reports to _Director _ Job purpose If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. Duties and responsibilities - Maintaining our social media presence across all digital channels - Working on increasing customer engagement on various social media channels - Working on increasing customer base on social media handles - Executing strategies to garner more leads and increase lead pool for sales team - Measuring and reporting on the performance of all digital marketing campaigns Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels - Collaborate with agencies and other vendor partners - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Qualifications Qualifications include - Any Digital marketing certificate or course - Graduation from a recognized university/ educational institution Requirement and Skills Proven working experience in digital marketing Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement Experience - 2 TO 4 YEAR Provided for reference only. Always consult current legislation in your jurisdiction to create policies and procedures for your organization. Job Types: Full-time, Regular / Permanent Salary: Up to ₹30,000.00 per month Schedule: - Morning shift Supplemental Pay: - Performance bonus - Shift allowance Ability to commute/relocate: - Delhi, Delhi: Reliably commute or planning to relocate before starting work (required) Education: - Bachelor's (preferred) Experience: - Digital marketing: 4 years (required) - total work: 2 years (required) Speak with the employer ++1-XXXXXXXXXX