Digital Journalist & Social Media Reporter- job post Dougall Media

Full job description
Dougall Media, Thunder Bay’s only locally owned broadcast and multimedia company, has an opening within our newsroom and digital content team for a Digital Journalist & Social Media Reporter.

Do you enjoy storytelling, on-camera reporting, and creating engaging content for modern digital platforms? Are you passionate about how news is consumed on social media and excited by the evolution of journalism across TikTok, YouTube, and other emerging platforms? Dougall Media offers a dynamic and supportive environment where traditional journalism and digital innovation come together.


Responsibilities Include:

Content Creation & Publishing

Create, edit, and publish engaging news content tailored for digital platforms including TikTok, YouTube, and Meta Ads Manager, ensuring content is optimized for each platform’s audience and format.
On-Camera Reporting

Research, script, and deliver news stories on camera, producing clear, accurate, and engaging segments that translate well to social and digital audiences.
Video Editing & Production

Edit video content using modern tools and techniques, including short-form storytelling, captions, graphics, and pacing optimized for mobile and social consumption.
Platform Strategy & Trend Monitoring

Stay current with social media trends, platform updates, and audience behaviors, and apply insights to improve content performance and engagement.
Collaboration with Newsroom & Broadcast Teams

Work closely with reporters, producers, and digital teams to repurpose broadcast content for digital channels and support the organization’s transition from traditional TV to multi-platform storytelling.