Required Skills and Qualifications
To succeed in this role, you will need:
A Bachelor's Degree in statistics, economics, integrated marketing, or related quantitative field.
++ years of marketing data analytics roles with 3+ years of leadership experience.
Demonstrated understanding of digital planning and buying with a focus on standard media and digital marketing metrics.
Proficiency in analytics tools like Alteryx, Microsoft Power BI, and Salesforce Dashboards for B2B Marketing use cases.