Data Analyst- job post Initiate

Full job description
Senior Data Analyst

We are partnering with an innovative Canada-based online sportsbook and casino to appoint a commercially focused Data Analyst. Reporting to the Head of Data & Analytics, this role sits at the heart of strategic decision-making, transforming complex data into actionable insights that drive product performance, marketing effectiveness, and player engagement.

This opportunity is ideal for an experienced analyst who thrives in fast-paced digital environments and enjoys influencing business direction through advanced analytics, experimentation, and scalable reporting solutions.

What You Will Do
As a Data Analyst, you will lead high-impact analytical initiatives and champion data-driven decision-making across the business.

Key responsibilities include:

Partner with stakeholders to translate business questions into structured analytical solutions

Apply advanced statistical methods, A/B testing, and experimental design to inform strategic decisions

Analyse player behaviour, segmentation, lifecycle performance, retention, and bonus campaign effectiveness

Write and optimise complex SQL queries to extract and structure data

Use Python (and ideally PySpark) to clean, transform, and analyse large datasets

Design scalable dashboards and reporting frameworks in Power BI

Define and track core business metrics and performance KPIs

Communicate clear, strategic recommendations to senior stakeholders

Mentor junior analysts and contribute to technical best practices

All About You
We are seeking a commercially minded Data Analyst with strong technical expertise and experience in marketing or player analytics.

You will bring:

5+ years experience in data analytics, ideally within online gaming, sportsbook, or digital consumer sectors