Verified Job
Digital Marketing
D2C Growth Marketing Lead (Fashion/ E-Commerce)
Digital Marketing
#747456
Remote / WFH
PeopleGene · Bengaluru, Karnataka ·
Job Description
Job description
Responsibilities:
• Help generate qualified leads/ traffic, increase brand equity, and gain higher revenue and profit on marketplaces.
• End to end pitching and Negotiation with Marketplaces across Ecommerce/D2C marketplaces for listing, promotions/Advertisements, Volume planning and Margin negotiation.
• Liaise with internal departments (Such as marketing and design) to ensure that product listings are attractive and competitive.
• Coordinate with inventory team to ensure adequate product supply on marketplaces.
• Strategizing and executing market sampling with agencies and marketplaces.
• Overall Sales Planning and Execution & Price benchmarking and determination.
• Forecasting and tracking sales from different products and Marketplaces to create a relevant plan for focus products and budgets month on month.
• Develop and implement strategies to increase online sales, optimize the user experience for the brand on Marketplaces, and lead a team of e-commerce specialists.
• Lead Pricing strategy, including rationale backed discounts and Promotions campaigns.
• Develop and implement strategies for an efficient order fulfilment processes.
• Build system capability for Competitor benchmarking and keyword insights trends across channels.
• Handle customer inquiries and complaints, assess promotional campaigns, and stay current with industry trends.
• Develop and demonstrate skills continuously for hiring, training, and leading team members, and ensure that they're using effective sales tactics to meet revenue objectives
• Create, execute, and manage paid and organic acquisition campaigns on Marketplaces.
• Identify new marketplace opportunities and platforms for expansion, especially within the eCommerce sector.
Good to have:
• Bachelor's degree in Business, Marketing, or a related field.
• At least 5 years of experience in online marketplace management.
• Proven experience in increasing sales on online marketplaces.
• Proficiency with marketplace management tools and software relevant to eCommerce.
• Strong analytical and forecasting skills.
• Ability to work in a fast-paced, cross-functional team environment.
• Problem-solving aptitude and ability to handle escalations effectively.
• Strong product understanding of the fashion and social trends.
Responsibilities:
• Help generate qualified leads/ traffic, increase brand equity, and gain higher revenue and profit on marketplaces.
• End to end pitching and Negotiation with Marketplaces across Ecommerce/D2C marketplaces for listing, promotions/Advertisements, Volume planning and Margin negotiation.
• Liaise with internal departments (Such as marketing and design) to ensure that product listings are attractive and competitive.
• Coordinate with inventory team to ensure adequate product supply on marketplaces.
• Strategizing and executing market sampling with agencies and marketplaces.
• Overall Sales Planning and Execution & Price benchmarking and determination.
• Forecasting and tracking sales from different products and Marketplaces to create a relevant plan for focus products and budgets month on month.
• Develop and implement strategies to increase online sales, optimize the user experience for the brand on Marketplaces, and lead a team of e-commerce specialists.
• Lead Pricing strategy, including rationale backed discounts and Promotions campaigns.
• Develop and implement strategies for an efficient order fulfilment processes.
• Build system capability for Competitor benchmarking and keyword insights trends across channels.
• Handle customer inquiries and complaints, assess promotional campaigns, and stay current with industry trends.
• Develop and demonstrate skills continuously for hiring, training, and leading team members, and ensure that they're using effective sales tactics to meet revenue objectives
• Create, execute, and manage paid and organic acquisition campaigns on Marketplaces.
• Identify new marketplace opportunities and platforms for expansion, especially within the eCommerce sector.
Good to have:
• Bachelor's degree in Business, Marketing, or a related field.
• At least 5 years of experience in online marketplace management.
• Proven experience in increasing sales on online marketplaces.
• Proficiency with marketplace management tools and software relevant to eCommerce.
• Strong analytical and forecasting skills.
• Ability to work in a fast-paced, cross-functional team environment.
• Problem-solving aptitude and ability to handle escalations effectively.
• Strong product understanding of the fashion and social trends.
