Verified Job
Marketing
Customer Marketing Associate
Marketing
#654765
Remote / WFH
Job Description
Partnering with nominated Key Account Customers to develop account Joint Business plans.
The execution of channel and customer strategies that positively impact customers as well as the wearer’s shopping/purchase experience to grow CVANZ’s sales, share and preference as a vendor, and their sell-through to wearers.
Management of the Events for CVI, industry and customer programs
Provision of support for the Marketing team including PO management, identification, set up and management of external suppliers including, but not limited to agencies, conference and event organisations.
CooperVision is a global leader in the contact lens industry, dedicated to helping improve the way people see every day. Achieving that goal takes the collaboration of team members with wide-ranging skills; from scientists and researchers, to manufacturing and operations experts, to sales and marketing professionals.
At CooperVision, our effort to improve lives begins with our employees. We are committed to developing people as a key global differentiator and our most important asset. We empower employees to succeed, rewarding great thinking and hard work with competitive pay, comprehensive benefits, and with a special focus on wellness. Our commitment to our core values and an employee-centric culture fuel a deeply engaged, high performing organization.
CooperVision employees pride themselves on being proactive, innovative, flexible and friendly. That's a strong reflection of our corporate culture—and part of the reason CooperVision may be a great workplace for you.
The Customer Marketing Associate reports to the Head of Marketing ANZ and is responsible for the support, socialisation, and execution of strategies to profitably grow CooperVision ANZ revenue with key customers in partnership with Key Accounts.
Bachelor’s degree in marketing or related field.
Minimum of two-three years in Marketing/Customer Marketing preferred.
FMCG/pharma/health/medical devices would be a plus.
Experience working with "big box" retailers for a B2B2C product portfolio preferred.
In conjunction with Key Account Managers (KAM), design and execute strategies and tactics that drive revenue targets and support positive customer relationships.
Plan and monitor and marketing key account investment within the allocated KAM and Marketing OPEX budget.
Partners with customers and KAM to create a meaningful customer business plan leveraging all available merchandising vehicles within the account.
Coordinates cross-functional teams to drive achievement of customer account plans with stakeholders including sales, sales support supply chain, finance, and customer service.
Develops and tracks success metrics of account marketing programs, promotions, and activities, and recommends actions to optimise operating expense effectiveness and ROI.
Events Management: Manages the overall events calendar for CV ANZ including dealings with event vendors, management of sponsorship contracts and agreements etc.
Partners with CVANZ’s marketing, Commercial Operations, Professional Services and Sales for the ongoing creation and execution of customer plans; to deliver improved customer and stakeholder experiences with CVANZ marketing initiatives, and to deliver measurable business wins.
The execution of channel and customer strategies that positively impact customers as well as the wearer’s shopping/purchase experience to grow CVANZ’s sales, share and preference as a vendor, and their sell-through to wearers.
Management of the Events for CVI, industry and customer programs
Provision of support for the Marketing team including PO management, identification, set up and management of external suppliers including, but not limited to agencies, conference and event organisations.
CooperVision is a global leader in the contact lens industry, dedicated to helping improve the way people see every day. Achieving that goal takes the collaboration of team members with wide-ranging skills; from scientists and researchers, to manufacturing and operations experts, to sales and marketing professionals.
At CooperVision, our effort to improve lives begins with our employees. We are committed to developing people as a key global differentiator and our most important asset. We empower employees to succeed, rewarding great thinking and hard work with competitive pay, comprehensive benefits, and with a special focus on wellness. Our commitment to our core values and an employee-centric culture fuel a deeply engaged, high performing organization.
CooperVision employees pride themselves on being proactive, innovative, flexible and friendly. That's a strong reflection of our corporate culture—and part of the reason CooperVision may be a great workplace for you.
The Customer Marketing Associate reports to the Head of Marketing ANZ and is responsible for the support, socialisation, and execution of strategies to profitably grow CooperVision ANZ revenue with key customers in partnership with Key Accounts.
Bachelor’s degree in marketing or related field.
Minimum of two-three years in Marketing/Customer Marketing preferred.
FMCG/pharma/health/medical devices would be a plus.
Experience working with "big box" retailers for a B2B2C product portfolio preferred.
In conjunction with Key Account Managers (KAM), design and execute strategies and tactics that drive revenue targets and support positive customer relationships.
Plan and monitor and marketing key account investment within the allocated KAM and Marketing OPEX budget.
Partners with customers and KAM to create a meaningful customer business plan leveraging all available merchandising vehicles within the account.
Coordinates cross-functional teams to drive achievement of customer account plans with stakeholders including sales, sales support supply chain, finance, and customer service.
Develops and tracks success metrics of account marketing programs, promotions, and activities, and recommends actions to optimise operating expense effectiveness and ROI.
Events Management: Manages the overall events calendar for CV ANZ including dealings with event vendors, management of sponsorship contracts and agreements etc.
Partners with CVANZ’s marketing, Commercial Operations, Professional Services and Sales for the ongoing creation and execution of customer plans; to deliver improved customer and stakeholder experiences with CVANZ marketing initiatives, and to deliver measurable business wins.
