Creative Strategist- job post GPM Music Group
Job Description
Creative Strategist
GPM Music Group
Calgary, AB (In-Person)
$4,400/month (with room to grow)
About GPM Music Group
GPM Music Group is a fast-growing music marketing startup based in Calgary. We work with artists across all genres, helping them grow through playlist marketing, paid meta ads, influencer campaigns, and creative content. Right now, we’re a small but highly focused team and we’re scaling quickly. Our goal is to grow our team with loyal and likeminded individuals and build one of the most respected music marketing companies in the space.
The Role
We’re looking for a creative strategist who loves music of all genres, understands digital marketing, and is excited to work in an environment where creativity is everything. You’ll be hands-on writing copy, filming ads (which includes you being on camera), doing extensive market research, building our brand on social media, building tons of different ad creatives and diving into email marketing. You will be playing a key role in the day-to-day execution of our artist outreach marketing systems and bringing new clients in. This is a high-impact role with potential to grow and gain more responsibility and creative control. This role is for someone who wants to get in early, learn, and grow into a leadership position as the company advances.
Overview
This role sits at the heart of our campaigns. You’ll be responsible for developing high-converting creative concepts and scripts and also appearing in videos to execute them.
You’ll help turn marketing insights into:
TikTok-style ads
Instagram Reels
UGC-style performance content
Educational/music marketing content
Trend-based reactive content
This is not just a behind-the-scenes strategy role. We need someone comfortable on camera who can act, present, and deliver scripts naturally.
Core Responsibilities
Develop creative angles and concepts for paid and organic campaigns
Script short-form video content for artists and music marketing offers
Appear in videos delivering scripts, acting, and presenting
Collaborate with editors, designers, and media buyers
In depth research trends in: music culture, short-form content formats, and pop culture & internet trends
