Verified Job
Digital Marketing
Creative Marketing Copywriter
Digital Marketing
#549301
Remote / WFH
Job Description
About Us:
We are a fast-growing creative first performance marketing agency based in Ahmedabad. We help fast- growing eCommerce and D2C brands create scroll stopping ads that convert and also manage paid media for them.
Our clients spend INR 50L - 5 Cr+ monthly on ads and have extremely high expectations for their partners. Some of our clients include Frido, Canva India, Oziva, Mnmlst, Phool, Ambrane, Suroskie, Ajmal Perfumes and more.
Role Description:
We are looking for a Creative Copywriter who can strategize and create kickass high converting video ad scripts and static ads for our e-commerce clients.
Your mission will be to reduce Customer Acquisition Cost (CAC) by creating winning ad creatives at scale for our clients. This role demands a combination of creative ideation, analytical thinking, and a strong copywriting skillset. This is an excellent way to get into a rapidly growing team moving mountains in the creative agency space.
Key Responsibilities:
Creative Ideation & Analysis:
• Conceptualise new ad ideas and formats to test across major social channels like Facebook and Instagram.
• Analyse past winning and non-winning ads to identify patterns and replicate success.
• Research competitors and explore novel ad formats from different industries to diversify and enhance creative strategies.
Copywriting & Script Writing:
• Strong copywriting skills are non-negotiable—this role requires a creative person who can write compelling scripts and ad copies.
• Collaborate with other team members and leverage AI tools to scale creative production without compromising quality.
• Deliver scripts and copy that resonate with the target audience and convert them into customers.
Production:
• Coordinate with stakeholders (designers, video editors, production team) to ensure the smooth execution of shoots and other creative outputs.
• Provide creative direction during shoots to bring your vision to life.
Editing & Finalization:
• Partner with video editors to produce good quality and impactful final videos.
• Review, refine, and iterate based on performance metrics.
Key Performance Indicators (KPIs)
• Reduced CAC: Lower Customer Acquisition Cost through high-performing ad creatives.
• Winning Creative Ratio: Increase the percentage of ad formats that consistently outperform benchmarks.
• Speed of Execution: Efficiently take ideas from concept to final output at scale.
Requirements:
● Fluent in English and Hindi (written and verbal)
● Experience with crafting video/image ads for eCommerce brands specifically is a massive asset.
● You are intimately familiar with the tactical side of producing excellent ad creatives across a variety of mediums. This means you understand what it takes to produce excellent photos and videos for eCommerce paid and organic marketing channels (specifically Facebook & Instagram).
● A decent understanding of how to interpret digital advertising performance. You know what phrases like Thumbstop, CTR, CVR, and CPC mean.
● No issue working overtime or on the weekends if needed. You wouldn’t know what to do with your free time if you were working less. You are passionate about your work.
We are a fast-growing creative first performance marketing agency based in Ahmedabad. We help fast- growing eCommerce and D2C brands create scroll stopping ads that convert and also manage paid media for them.
Our clients spend INR 50L - 5 Cr+ monthly on ads and have extremely high expectations for their partners. Some of our clients include Frido, Canva India, Oziva, Mnmlst, Phool, Ambrane, Suroskie, Ajmal Perfumes and more.
Role Description:
We are looking for a Creative Copywriter who can strategize and create kickass high converting video ad scripts and static ads for our e-commerce clients.
Your mission will be to reduce Customer Acquisition Cost (CAC) by creating winning ad creatives at scale for our clients. This role demands a combination of creative ideation, analytical thinking, and a strong copywriting skillset. This is an excellent way to get into a rapidly growing team moving mountains in the creative agency space.
Key Responsibilities:
Creative Ideation & Analysis:
• Conceptualise new ad ideas and formats to test across major social channels like Facebook and Instagram.
• Analyse past winning and non-winning ads to identify patterns and replicate success.
• Research competitors and explore novel ad formats from different industries to diversify and enhance creative strategies.
Copywriting & Script Writing:
• Strong copywriting skills are non-negotiable—this role requires a creative person who can write compelling scripts and ad copies.
• Collaborate with other team members and leverage AI tools to scale creative production without compromising quality.
• Deliver scripts and copy that resonate with the target audience and convert them into customers.
Production:
• Coordinate with stakeholders (designers, video editors, production team) to ensure the smooth execution of shoots and other creative outputs.
• Provide creative direction during shoots to bring your vision to life.
Editing & Finalization:
• Partner with video editors to produce good quality and impactful final videos.
• Review, refine, and iterate based on performance metrics.
Key Performance Indicators (KPIs)
• Reduced CAC: Lower Customer Acquisition Cost through high-performing ad creatives.
• Winning Creative Ratio: Increase the percentage of ad formats that consistently outperform benchmarks.
• Speed of Execution: Efficiently take ideas from concept to final output at scale.
Requirements:
● Fluent in English and Hindi (written and verbal)
● Experience with crafting video/image ads for eCommerce brands specifically is a massive asset.
● You are intimately familiar with the tactical side of producing excellent ad creatives across a variety of mediums. This means you understand what it takes to produce excellent photos and videos for eCommerce paid and organic marketing channels (specifically Facebook & Instagram).
● A decent understanding of how to interpret digital advertising performance. You know what phrases like Thumbstop, CTR, CVR, and CPC mean.
● No issue working overtime or on the weekends if needed. You wouldn’t know what to do with your free time if you were working less. You are passionate about your work.
