Verified Job
Content Writer
Copywriter & Brand Storyteller
Content Writer
#741476
Remote / WFH
Truth and Hair
Job Description
bout the Role
We're looking for a Copywriter who doesn't just write, they build brands through words.
This role goes beyond captions and campaigns. You'll be responsible for shaping our brand voice, creating compelling narratives, and ensuring that every piece of communication reflects who we are and why we exist. If you believe that the right words can influence perception, build communities, and drive action, we'd love to hear from you.
You'll work closely with the creative, marketing, and strategy teams to bring ideas to life through impactful storytelling across multiple platforms and touchpoints.
What You'll Do
• Own and evolve the brand's tone of voice across all communication channels.
• Write compelling copy and scripts for social media, campaigns, websites, landing pages, emails, ads, presentations, product launches, and other brand and marketing collateral.
• Develop brand narratives that connect emotionally with audiences rather than simply selling products or services.
• Turn complex ideas into simple, engaging, and memorable communication.
• Collaborate with designers, strategists, and marketers to create campaigns that are both creative and effective.
• Brainstorm campaign concepts, taglines, hooks, headlines, and storytelling angles.
• Ensure consistency in messaging across every customer touchpoint.
• Stay updated on cultural conversations, digital trends, consumer behaviour, and evolving content formats to keep the brand relevant.
• Edit and refine content to maintain clarity, creativity, and brand consistency.
• Experiment with different writing styles depending on the platform, audience, and objective.
What We're Looking For
Exceptional Writing Skills
• Outstanding command of English grammar, vocabulary, and sentence structure.
• Ability to write clean, concise, and impactful copy.
• Strong proofreading and editing skills with great attention to detail.
Storytelling Ability
• A natural storyteller who understands how narratives create emotional connections.
• Can transform ordinary messages into memorable brand stories.
• Understands that every campaign should communicate a larger brand idea, not just information.
Creativity & Wordplay
• Strong command over headlines, hooks, taglines, and creative copy.
• Ability to play with language while maintaining clarity and purpose.
• Comfortable experimenting with tone, style, and formats.
Brand Understanding
• Appreciates the importance of building a consistent brand voice.
• Understands how words influence perception, trust, and buying decisions.
• Knows that every sentence contributes to how people experience a brand.
Market Awareness
• Keeps up with advertising trends, social media culture, consumer behaviour, and popular brand campaigns.
• Understands what works in today's digital landscape without blindly following trends.
• Can identify opportunities to make the brand stand out through communication.
Collaboration
• Comfortable working with designers, video editors, strategists, and founders.
• Open to feedback and capable of refining ideas collaboratively.
• Can translate business objectives into engaging creative communication.
What Makes Someone a Great Fit
• You notice great copy wherever you go.
• You believe words have the power to influence decisions and shape perception.
• You naturally think about how a brand should sound, not just what it should say.
• You enjoy finding the perfect phrase, the strongest hook, or the most memorable headline.
• You care about both creativity and clarity.
• You're curious, observant, and constantly collecting inspiration from books, films, advertisements, conversations, and everyday life.
Preferred Qualifications
• 6 months - 1 year of experience in copywriting, content writing, branding, advertising, or marketing.
• A strong portfolio showcasing campaigns, social media content, websites, ads, or long-form storytelling.
• Experience working with D2C, lifestyle, beauty, luxury, or consumer brands is a plus.
• Familiarity with digital marketing and content strategy is an advantage.
Bonus Points If You...
• Have an eye for design and understand how copy and visuals work together.
• Can write for multiple formats, from sharp one-liners to long-form narratives.
• Bring fresh ideas proactively instead of waiting for briefs.
• Are passionate about building brands, not just producing content.
The Kind of Person We're Hiring
We're not looking for someone who simply fills empty spaces with words.
We're looking for someone who understands that every headline, caption, campaign, and sentence contributes to a brand's identity. Someone who knows when to be clever, when to be simple, and when to let the story do the talking.
If you believe words can build brands, influence culture, and create lasting impact, we'd love to meet you.
We're looking for a Copywriter who doesn't just write, they build brands through words.
This role goes beyond captions and campaigns. You'll be responsible for shaping our brand voice, creating compelling narratives, and ensuring that every piece of communication reflects who we are and why we exist. If you believe that the right words can influence perception, build communities, and drive action, we'd love to hear from you.
You'll work closely with the creative, marketing, and strategy teams to bring ideas to life through impactful storytelling across multiple platforms and touchpoints.
What You'll Do
• Own and evolve the brand's tone of voice across all communication channels.
• Write compelling copy and scripts for social media, campaigns, websites, landing pages, emails, ads, presentations, product launches, and other brand and marketing collateral.
• Develop brand narratives that connect emotionally with audiences rather than simply selling products or services.
• Turn complex ideas into simple, engaging, and memorable communication.
• Collaborate with designers, strategists, and marketers to create campaigns that are both creative and effective.
• Brainstorm campaign concepts, taglines, hooks, headlines, and storytelling angles.
• Ensure consistency in messaging across every customer touchpoint.
• Stay updated on cultural conversations, digital trends, consumer behaviour, and evolving content formats to keep the brand relevant.
• Edit and refine content to maintain clarity, creativity, and brand consistency.
• Experiment with different writing styles depending on the platform, audience, and objective.
What We're Looking For
Exceptional Writing Skills
• Outstanding command of English grammar, vocabulary, and sentence structure.
• Ability to write clean, concise, and impactful copy.
• Strong proofreading and editing skills with great attention to detail.
Storytelling Ability
• A natural storyteller who understands how narratives create emotional connections.
• Can transform ordinary messages into memorable brand stories.
• Understands that every campaign should communicate a larger brand idea, not just information.
Creativity & Wordplay
• Strong command over headlines, hooks, taglines, and creative copy.
• Ability to play with language while maintaining clarity and purpose.
• Comfortable experimenting with tone, style, and formats.
Brand Understanding
• Appreciates the importance of building a consistent brand voice.
• Understands how words influence perception, trust, and buying decisions.
• Knows that every sentence contributes to how people experience a brand.
Market Awareness
• Keeps up with advertising trends, social media culture, consumer behaviour, and popular brand campaigns.
• Understands what works in today's digital landscape without blindly following trends.
• Can identify opportunities to make the brand stand out through communication.
Collaboration
• Comfortable working with designers, video editors, strategists, and founders.
• Open to feedback and capable of refining ideas collaboratively.
• Can translate business objectives into engaging creative communication.
What Makes Someone a Great Fit
• You notice great copy wherever you go.
• You believe words have the power to influence decisions and shape perception.
• You naturally think about how a brand should sound, not just what it should say.
• You enjoy finding the perfect phrase, the strongest hook, or the most memorable headline.
• You care about both creativity and clarity.
• You're curious, observant, and constantly collecting inspiration from books, films, advertisements, conversations, and everyday life.
Preferred Qualifications
• 6 months - 1 year of experience in copywriting, content writing, branding, advertising, or marketing.
• A strong portfolio showcasing campaigns, social media content, websites, ads, or long-form storytelling.
• Experience working with D2C, lifestyle, beauty, luxury, or consumer brands is a plus.
• Familiarity with digital marketing and content strategy is an advantage.
Bonus Points If You...
• Have an eye for design and understand how copy and visuals work together.
• Can write for multiple formats, from sharp one-liners to long-form narratives.
• Bring fresh ideas proactively instead of waiting for briefs.
• Are passionate about building brands, not just producing content.
The Kind of Person We're Hiring
We're not looking for someone who simply fills empty spaces with words.
We're looking for someone who understands that every headline, caption, campaign, and sentence contributes to a brand's identity. Someone who knows when to be clever, when to be simple, and when to let the story do the talking.
If you believe words can build brands, influence culture, and create lasting impact, we'd love to meet you.
