Verified Job
Marketing
Content Writer/Strategist — SEO, AISO & GEO
Marketing
#7034
Remote / WFH
Job Description
Experience in the education sector, EdTech, or a multinational institution
Familiarity with AI writing tools (ChatGPT, Claude, Jasper) and their responsible integration into content workflows
Understanding of HubSpot or equivalent CMS/CRM platforms
Knowledge of HTML basics for on-page SEO implementation
Experience creating content for international audiences is preferable but not essential Role Summary
We are seeking a skilled and forward-thinking Content Writer with deep expertise in SEO and AI Search Optimisation (AISO) to support our Marketing & Communications team in Malaysia remotely. The ideal candidate will craft compelling long-form content, develop marketing collateral, and drive organic visibility across digital channels — including AI-powered discovery platforms such as ChatGPT, Perplexity, and Google's AI Overviews. This is a high-impact role at the intersection of editorial quality, search strategy, and brand storytelling.
Key Responsibilities
Content Creation & Editorial
Research, write, and edit high-quality long-form content including blog posts, whitepapers, curriculum guides, webpage content and thought leadership articles
Develop marketing content across channels including landing pages, email campaigns, social media copy, brochures, and digital ads
Maintain a consistent brand voice across all written materials in alignment with Campus and Parent Company’s style guidelines
Collaborate with subject-matter experts (educators, leadership) to produce authoritative, accurate, and engaging content
Adapt content for diverse audiences — prospective families, educators, partners, and institutional stakeholders
SEO & AISO Strategy
Lead keyword research, content gap analysis, and on-page SEO optimisation across GSG's web properties
Apply AI Search Optimisation (AISO) principles to ensure content surfaces in AI-generated answers, featured snippets, and answer engine results (AEO)
Implement structured data / schema markup (FAQ, HowTo, Course, EducationalOrganization) to maximise AI discoverability
Write and optimise AEO answer blocks — concise, authoritative responses designed to be cited by AI models and answer engines
Monitor and analyse search performance using tools such as Google Search Console, Ahrefs, SEMrush, and Screaming Frog; translate insights into actionable content improvements
Stay current with algorithm updates, generative search developments, and emerging AISO best practices
Content Strategy & Planning
Contribute to the development and execution of the annual content calendar aligned to Campus enrolment cycles, campaigns, and brand milestones
Support SEO-driven website architecture decisions including internal linking, pillar-cluster content models, and taxonomy planning
Conduct competitor content benchmarking and deliver insights to the wider marketing team
Collaborate with design, digital, and social teams to ensure integrated content delivery across touchpoints
Reporting & Optimisation
Track content performance metrics (organic traffic, keyword rankings, time on page, AI citation frequency) and report findings monthly
Continuously A/B test headlines, meta descriptions, and content structures to improve click-through rates and dwell time
Recommend and implement content refreshes for underperforming legacy pages
Qualifications & Experience
Essential
Bachelor's degree in Communications, Journalism, Marketing, or a related field
Between 2-5 years of professional experience in content writing with a demonstrable focus on SEO and, preferably, AISO / AEO
Hands-on experience with SEO tools such as Ahrefs, SEMrush, Google Analytics 4, and Google Search Console
Working knowledge of schema markup / structured data and its role in AI search visibility
Strong understanding of marketing content strategy, buyer personas, and the customer journey
Exceptional command of written English with a meticulous eye for grammar, style, and tone Experience in the education sector, EdTech, or a multinational institution
Familiarity with AI writing tools (ChatGPT, Claude, Jasper) and their responsible integration into content workflows
Understanding of HubSpot or equivalent CMS/CRM platforms
Knowledge of HTML basics for on-page SEO implementation
Experience creating content for international audiences is preferable but not essential
Pay: ₹35,000.00 - ₹40,000.00 per month
Benefits:
Provident Fund
Work Location: In person
Familiarity with AI writing tools (ChatGPT, Claude, Jasper) and their responsible integration into content workflows
Understanding of HubSpot or equivalent CMS/CRM platforms
Knowledge of HTML basics for on-page SEO implementation
Experience creating content for international audiences is preferable but not essential Role Summary
We are seeking a skilled and forward-thinking Content Writer with deep expertise in SEO and AI Search Optimisation (AISO) to support our Marketing & Communications team in Malaysia remotely. The ideal candidate will craft compelling long-form content, develop marketing collateral, and drive organic visibility across digital channels — including AI-powered discovery platforms such as ChatGPT, Perplexity, and Google's AI Overviews. This is a high-impact role at the intersection of editorial quality, search strategy, and brand storytelling.
Key Responsibilities
Content Creation & Editorial
Research, write, and edit high-quality long-form content including blog posts, whitepapers, curriculum guides, webpage content and thought leadership articles
Develop marketing content across channels including landing pages, email campaigns, social media copy, brochures, and digital ads
Maintain a consistent brand voice across all written materials in alignment with Campus and Parent Company’s style guidelines
Collaborate with subject-matter experts (educators, leadership) to produce authoritative, accurate, and engaging content
Adapt content for diverse audiences — prospective families, educators, partners, and institutional stakeholders
SEO & AISO Strategy
Lead keyword research, content gap analysis, and on-page SEO optimisation across GSG's web properties
Apply AI Search Optimisation (AISO) principles to ensure content surfaces in AI-generated answers, featured snippets, and answer engine results (AEO)
Implement structured data / schema markup (FAQ, HowTo, Course, EducationalOrganization) to maximise AI discoverability
Write and optimise AEO answer blocks — concise, authoritative responses designed to be cited by AI models and answer engines
Monitor and analyse search performance using tools such as Google Search Console, Ahrefs, SEMrush, and Screaming Frog; translate insights into actionable content improvements
Stay current with algorithm updates, generative search developments, and emerging AISO best practices
Content Strategy & Planning
Contribute to the development and execution of the annual content calendar aligned to Campus enrolment cycles, campaigns, and brand milestones
Support SEO-driven website architecture decisions including internal linking, pillar-cluster content models, and taxonomy planning
Conduct competitor content benchmarking and deliver insights to the wider marketing team
Collaborate with design, digital, and social teams to ensure integrated content delivery across touchpoints
Reporting & Optimisation
Track content performance metrics (organic traffic, keyword rankings, time on page, AI citation frequency) and report findings monthly
Continuously A/B test headlines, meta descriptions, and content structures to improve click-through rates and dwell time
Recommend and implement content refreshes for underperforming legacy pages
Qualifications & Experience
Essential
Bachelor's degree in Communications, Journalism, Marketing, or a related field
Between 2-5 years of professional experience in content writing with a demonstrable focus on SEO and, preferably, AISO / AEO
Hands-on experience with SEO tools such as Ahrefs, SEMrush, Google Analytics 4, and Google Search Console
Working knowledge of schema markup / structured data and its role in AI search visibility
Strong understanding of marketing content strategy, buyer personas, and the customer journey
Exceptional command of written English with a meticulous eye for grammar, style, and tone Experience in the education sector, EdTech, or a multinational institution
Familiarity with AI writing tools (ChatGPT, Claude, Jasper) and their responsible integration into content workflows
Understanding of HubSpot or equivalent CMS/CRM platforms
Knowledge of HTML basics for on-page SEO implementation
Experience creating content for international audiences is preferable but not essential
Pay: ₹35,000.00 - ₹40,000.00 per month
Benefits:
Provident Fund
Work Location: In person
