Verified Job
Marketing
Content Strategist & Social Media Manager
Marketing
#619108
Remote / WFH
Job Description
Role Overview:
We are looking for a strategically inclined, aesthetically aware, and analytically driven professional to take on the role of Content Strategist & Social Media Manager. This individual will be responsible for content forecasting, cross-platform strategy, social media execution, and content performance analysis. A key part of the role is to conceptualize content in alignment with the tone, message, and aesthetic of upcoming collections—well in advance of launch.
Key Responsibilities:
Content Strategy & Forecasting:
• Strategically plan and structure content in alignment with brand tone, seasonal campaigns, and business objectives.
• Ideate and forecast content themes and storytelling elements ahead of each collection launch, based on the collection’s narrative, visual identity, and design language.
• Integrate fashion and cultural trends, consumer behavior insights, and competitor benchmarks into content planning.
• Build and maintain a forward-looking monthly and quarterly content calendar to support marketing milestones.
Social Media Management:
• Execute daily management of all social platforms (Instagram, YouTube, Facebook, LinkedIn, Pinterest), ensuring a consistent and high-quality brand presence.
• Develop engaging content formats including reels, carousels, stories, and YouTube shorts to drive engagement and reach.
• Coordinate with internal design, styling, and product teams to ensure seamless content alignment with brand campaigns and new drops.
• Lead influencer and collaborator integrations, ensuring content synergy with campaign goals.
Content Development Around Collection Launches:
• Conceptualize content plans tailored to each collection's essence—its mood, messaging, and target audience.
• Ensure that visual storytelling and copywriting reinforce the distinct identity of each launch.
• Prepare pre-launch teasers, behind-the-scenes content, campaign rollouts, and post-launch performance evaluations.
• Collaborate with creative teams and stylists to ensure shoot concepts match the intended narrative and brand direction.
Performance Analysis & Reporting:
• Monitor, measure, and analyze content performance across channels using tools such as Meta Insights, Google Analytics, and third-party dashboards.
• Prepare weekly and monthly reports with actionable insights to refine ongoing and future strategies.
• Identify high-performing formats, best times to post, and content types with the highest ROI.
• Use data to propose content enhancements and innovation opportunities.
Buzz & Reach Generation
• Design and lead buzz campaigns, viral trends, and reach enhancement activities for both brands.
• Plan & execute viral challenge campaigns, quizzes, styling contests, trend takeovers, etc.
• Use platform insights to schedule content during peak times.
• Partner with influencers (macro & micro) for engaging content formats.
• Ensure campaigns feel culturally current and aligned with the brand's tone.
PR Handling – Products to Leads to Coverage
• Oversee product PR and influencer campaigns for brand awareness and lead generation.
• Create and circulate digital PR kits and pitch decks per brand launch.
• Maintain a database of influencers, stylists, and media houses suited for each brand.
• Handle product seeding, gifting, and collaboration negotiations.
• Ensure timely posting and synergy with influencer content.
• Track all PR-driven inquiries and visibility metrics.
Website Management & Copywriting
• Supervise and manage all content on both brand websites.
• Write/refresh product descriptions, banners, landing pages, and editorial sections.
• Collaborate with the design team to update visual layouts in sync with campaigns.
• Maintain SEO-relevant copy and ensure freshness of content.
• Upload and align copy/content for collection pages, homepage sections, and blogs.
• Skills & Competencies:
• Strong aesthetic sensibility and ability to interpret design language into content themes.
• Deep understanding of digital content trends, user behavior, and platform algorithms.
• Proficiency with content planning tools (Later, Trello, Notion), analytics tools (Meta Suite, Google Analytics), and design software (Canva, Adobe Suite preferred).
• Excellent copywriting, research, and communication skills.
• Highly organized, deadline-driven, and able to multitask in a fast-paced creative environment.
We are looking for a strategically inclined, aesthetically aware, and analytically driven professional to take on the role of Content Strategist & Social Media Manager. This individual will be responsible for content forecasting, cross-platform strategy, social media execution, and content performance analysis. A key part of the role is to conceptualize content in alignment with the tone, message, and aesthetic of upcoming collections—well in advance of launch.
Key Responsibilities:
Content Strategy & Forecasting:
• Strategically plan and structure content in alignment with brand tone, seasonal campaigns, and business objectives.
• Ideate and forecast content themes and storytelling elements ahead of each collection launch, based on the collection’s narrative, visual identity, and design language.
• Integrate fashion and cultural trends, consumer behavior insights, and competitor benchmarks into content planning.
• Build and maintain a forward-looking monthly and quarterly content calendar to support marketing milestones.
Social Media Management:
• Execute daily management of all social platforms (Instagram, YouTube, Facebook, LinkedIn, Pinterest), ensuring a consistent and high-quality brand presence.
• Develop engaging content formats including reels, carousels, stories, and YouTube shorts to drive engagement and reach.
• Coordinate with internal design, styling, and product teams to ensure seamless content alignment with brand campaigns and new drops.
• Lead influencer and collaborator integrations, ensuring content synergy with campaign goals.
Content Development Around Collection Launches:
• Conceptualize content plans tailored to each collection's essence—its mood, messaging, and target audience.
• Ensure that visual storytelling and copywriting reinforce the distinct identity of each launch.
• Prepare pre-launch teasers, behind-the-scenes content, campaign rollouts, and post-launch performance evaluations.
• Collaborate with creative teams and stylists to ensure shoot concepts match the intended narrative and brand direction.
Performance Analysis & Reporting:
• Monitor, measure, and analyze content performance across channels using tools such as Meta Insights, Google Analytics, and third-party dashboards.
• Prepare weekly and monthly reports with actionable insights to refine ongoing and future strategies.
• Identify high-performing formats, best times to post, and content types with the highest ROI.
• Use data to propose content enhancements and innovation opportunities.
Buzz & Reach Generation
• Design and lead buzz campaigns, viral trends, and reach enhancement activities for both brands.
• Plan & execute viral challenge campaigns, quizzes, styling contests, trend takeovers, etc.
• Use platform insights to schedule content during peak times.
• Partner with influencers (macro & micro) for engaging content formats.
• Ensure campaigns feel culturally current and aligned with the brand's tone.
PR Handling – Products to Leads to Coverage
• Oversee product PR and influencer campaigns for brand awareness and lead generation.
• Create and circulate digital PR kits and pitch decks per brand launch.
• Maintain a database of influencers, stylists, and media houses suited for each brand.
• Handle product seeding, gifting, and collaboration negotiations.
• Ensure timely posting and synergy with influencer content.
• Track all PR-driven inquiries and visibility metrics.
Website Management & Copywriting
• Supervise and manage all content on both brand websites.
• Write/refresh product descriptions, banners, landing pages, and editorial sections.
• Collaborate with the design team to update visual layouts in sync with campaigns.
• Maintain SEO-relevant copy and ensure freshness of content.
• Upload and align copy/content for collection pages, homepage sections, and blogs.
• Skills & Competencies:
• Strong aesthetic sensibility and ability to interpret design language into content themes.
• Deep understanding of digital content trends, user behavior, and platform algorithms.
• Proficiency with content planning tools (Later, Trello, Notion), analytics tools (Meta Suite, Google Analytics), and design software (Canva, Adobe Suite preferred).
• Excellent copywriting, research, and communication skills.
• Highly organized, deadline-driven, and able to multitask in a fast-paced creative environment.
