Content Marketing Lead

As a Content Marketing Lead, you will help Simform continue to grow as a top publication in the software development industry. You will work with the content team and will majorly oversee any kind of content requirements with a focus on quality concerning Simform's standards and brand guidelines.

The individual will be responsible for working with our team of writers, copywriters, editors, graphic designers, and other task owners from the marketing team to maintain an editorial calendar that supports and extends cross-departmental marketing initiatives, both long-term and short-term.

This role will be directly reporting to the Director of Marketing.

Responsibilities:
• Lead and scale content team, including resource planning/allocation, delivering programmatic goals, and advancing team's performance.
• Drive Simform's marketing content from ideation through creation, delivery, and evaluation and engage with Simform's key audiences. Actively participate in setting strategic directions with senior leaders and executing those in operational plans.
• Own Simform's content calendar, find innovative ways to engage and get our voice heard.
• Lead and manage editorial pieces and content formats, including articles, press releases, reports, case studies, landing pages, ebooks, whitepapers, etc. Further, create supporting content to engage prospective customers through all channels at different stages of the buying journey.
• Develop our content marketing plan closely with our Demand Generation and SEO team. Produce content for short deadlines in response to new developments, and develop rich series of evergreen and in-depth content for longer campaigns.
• Ability to push the status quo and thoroughly explain complicated technical concepts to intrigue new audiences and add depth of understanding to the existing ones.
• Act as the main communicator for content marketing to peers and senior stakeholders.
• Recruit, lead, and mentor a happy, high-performing content team. Improve reporting on content performance and provide insights on what content works best and why. Read more