Content and Product Specialist

Content and Product Specialist

MCAP at a Glance

Joining MCAP means you will be a part of our diverse workforce of highly talented individuals who are recognized for their expertise and success! At MCAP, your professional expertise, commitment to teamwork and passion for service excellence are recognized and rewarded with competitive total rewards offering, a career with continuous learning and development (formal informal training), and exciting opportunities in a dynamic, entrepreneurial environment.

The Role

The role of the Content and Product Specialist is to support Product and Sales through the development and execution of broker communications – including rate updates. This position collaborates cross-functionally with Sales, Product, Marketing, and other internal teams to create compelling, brand-aligned content that enhances the MCAP broker experience and influences broker behavior in support of business goals. This role supports MCAP’s multi-brand strategy.

The Content and Product Specialist includes (but is not limited to) these key areas of focus:

a) Rate Change Process and Deployment

b) Content Creation – Broker-Facing

c) Content Development – Internal Sales Team

d) Leveraging the Broker outreach platform (Salesforce and Marketing Cloud)

BDM Support – through developing and executing campaigns to support specific targets

Rate Change Process Deployment

Co-lead the end-to-end rate change process in partnership with the BIE Operations and Support teams, ensuring accuracy and timely execution across all brands.
Collaborate with stakeholders across Product, Sales, and Marketing to coordinate the deployment of rate changes, including communication asset development, approvals, and tracking.
Act as a key contact for rate-related communication, ensuring clarity and consistency in all broker-facing messaging.
Content Creation – Broker-Facing

Create engaging written and visual content for digital and print, rooted in a deep understanding of MCAP’s multi-brand product suite, broker audiences, and the Canadian mortgage landscape.
End to end content creation for external broker facing audiences
Collaborate with internal stakeholders (Product, Sales, Credit, Marketing etc.) to gather inputs and secure necessary approvals.
Content Development – Internal Sales Team

Develop written and visual materials to support internal Sales goals, priorities, and training efforts.
Work with Product and Sales leadership to determine content positioning and delivery methods/tools/channels.
Support the training and sales communication needs of the BDM (Business Development Manager) Team nationally and across all brands.
Identify all key stakeholders for the purpose of obtaining approval and sign off.
Work with internal stakeholders to seek input and obtain business unit sign off
BDM Support

Partner with BDMs to develop campaign assets that support sales targets, product promotions, and broker engagement.
Create internal and external training materials and sales tools to enable success across the Sales team.
What You Bring To The Team

Experience working in a matrix environment – engaging key stakeholder for buy in teams
Proven track record in delivering projects on time and working with Sr. Executive staff
Experience in communication content development- both written and graphic (graphic design experience).
Experience in the Mortgage Industry and working with Mortgage Brokers is an asset
Skilled at working well with others in a team environment
Resourceful, innovative and creative problem solver
Ability to cultivate and maintain strong relationships, engaging others to contribute
Strong project management skills – attention to detail while staying focused on the overall objective
Strong computer skills (MS Office)
Graphic design - Must be able to design in HTML, as well as other design tools such as Adobe InDesign
Salesforce and Marketing Cloud – must be familiar with or willing to learn
Ability to work with, collaborate and influence internal stakeholders at all levels of the organization
Organized with attention to detail
College, University degree or business equivalent.
If this sounds like you and you are looking to be a part of one of Canada’s largest independent mortgage finance companies, then we want to hear from you!

Be A Part Of Something Great

MCAP is Canada’s largest independent Mortgage Finance company with over $150 billion in assets under management providing mortgage solutions for residential and commercial properties. For over 35 years, MCAP originates, trades, securitizes and services mortgages in offices across Canada. MCAP originates residential mortgages exclusively through the mortgage broker channel as we believe that a professional mortgage broker is a consumer's best option and MCAP actively promotes the services of mortgage brokers across the country. MCAP is also a leader in the Canadian residential construction lending market with over 25 years in the business. Our teams of dedicated professionals serve a variety of developer, construction and lender clients across Canada.

Position #: req2023

Employment Status: Permanent Full Time

Location: Toronto; Ontario

Number Of Openings: 1

Department: Residential

Internal Job Title: Content and Product Specialist


The above information in this description has been designed to indicate the general nature and level of work performed by employees in the position. It is not designated to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.


MCAP provides equal opportunities for all applicants and is committed to fostering an inclusive, accessible environment, where all employees feel valued, respected and supported throughout the recruitment and employment process. If you require accommodation, we will work with you to meet your needs. Read more