Verified Job
Marketing
Content amp Events Marketing Lead
Marketing
#452452
Remote / WFH
Job Description
Job description
Content & Events Marketing Lead
London Bridge (Hybrid, one day in office per week)
£60,000 Pro rata (6 month FTC)
ShortList Recruitment are looking for an experienced Content & Events Marketing Lead to join a thriving digital agency who provide user experience design & experimentation services to the Ecommerce sector, on an initial 6 month Fixed Term Contract. The company have recently carried out a brand transformation and are subsequently investing in content & events marketing to expand their client base.
Reporting to the Growth Director, you'll lead the process to design, build and execute their content strategy in order to reach the target audience, and deliver helpful content that brings the agency's expertise to the forefront.
Responsibilities for the Content & Events Marketing Lead role:
• Lead research and content ideation, engage proactively with teams, clients and prospects to understand all needs.
• Draw out data and effectively craft these into content stories.
• Plan / deliver pipeline of LinkedIn content across the brand account, support content posting by key members of the business.
• Enable the sales team with content e.g. client case studies and proof points.
• Produce long-form lead generation content e.g. guides, reports, checklists etc. to support lead generation campaigns.
• Lead events marketing & content creation with the goal of delivering prospects to events.
• Report on all content metrics & qualitative insights in order to measure continuously and improve how helpful the content is.
Profile for the Content & Events Marketing Lead role:
• A natural storyteller with strong instincts for creating impactful content
• Highly organised and proactive at engaging with staff in content creation.
• Minimum 4 years in a similar B2B Content role
• Experience in a Marketing agency/ SaaS/ Technical services (Desirable)
• Demonstrable experience in delivering high-performing B2B lead generation strategy across a full range of channels (social media, email, paid ads, SEO).
The Content & Events Marketing Lead role is based in London Bridge and is offering largely remote working, with only one day in office per week.
Content & Events Marketing Lead
London Bridge (Hybrid, one day in office per week)
£60,000 Pro rata (6 month FTC)
ShortList Recruitment are looking for an experienced Content & Events Marketing Lead to join a thriving digital agency who provide user experience design & experimentation services to the Ecommerce sector, on an initial 6 month Fixed Term Contract. The company have recently carried out a brand transformation and are subsequently investing in content & events marketing to expand their client base.
Reporting to the Growth Director, you'll lead the process to design, build and execute their content strategy in order to reach the target audience, and deliver helpful content that brings the agency's expertise to the forefront.
Responsibilities for the Content & Events Marketing Lead role:
• Lead research and content ideation, engage proactively with teams, clients and prospects to understand all needs.
• Draw out data and effectively craft these into content stories.
• Plan / deliver pipeline of LinkedIn content across the brand account, support content posting by key members of the business.
• Enable the sales team with content e.g. client case studies and proof points.
• Produce long-form lead generation content e.g. guides, reports, checklists etc. to support lead generation campaigns.
• Lead events marketing & content creation with the goal of delivering prospects to events.
• Report on all content metrics & qualitative insights in order to measure continuously and improve how helpful the content is.
Profile for the Content & Events Marketing Lead role:
• A natural storyteller with strong instincts for creating impactful content
• Highly organised and proactive at engaging with staff in content creation.
• Minimum 4 years in a similar B2B Content role
• Experience in a Marketing agency/ SaaS/ Technical services (Desirable)
• Demonstrable experience in delivering high-performing B2B lead generation strategy across a full range of channels (social media, email, paid ads, SEO).
The Content & Events Marketing Lead role is based in London Bridge and is offering largely remote working, with only one day in office per week.
