Verified Job
Accounting - Finance
Client Insights Analyst Reporting and Visualisation
Accounting - Finance
#232005
Remote / WFH
Job Description
Role Responsibilities
Job Summary
• Work as part of the Client Insights team in handling and reporting on Google Analytics data in relation to Client Experience and Behaviour activities on the CCIB digital properties.
• Supporting and implementation of Google Analytics activities from tagging, quality control, report generation, report socialisation and relevance to the wider DCDA teams.
• Collaborate closely with the Data Analytics team in GA data extraction, transformation and loading into data lake, eDMP.
• Build and provide access on meaningful relevant client behaviour reports to DCDA stake holders with visualisation dashboards Tableau and Data Studio.
• Create data stories using Google Analytics data, and where relevant, integrate with other client insights data points.
• Using Google Analytics data to analyse and make meaningful relevant recommendations and optimisation to the DCDA and CXC stakeholders.
Google Analytics Tagging and Quality Control
• Work with CXC team on understanding use cases and client journeys to prioritize, tag and measure complex client journeys in S2B Next Gen.
• Collaborate with PO squads and technology to ensure GA tags are implemented into all DCDA new assets, features and functionalities as part of the devops release cycle.
• Coordinate with agency to quality audit tags to reflect accurate mapping for DCDA digital asset measurement.
• Ensure timely delivery of tagging to DCDA PO and CXC initiatives, to quantify client behavior when it comes to product features, functions and client experience design.
Google Analytics Report Generation and Analyst Skills
• Engage DCDA PO and CXC stakeholders in basic and intermediate insights in GA
Job Summary
• Work as part of the Client Insights team in handling and reporting on Google Analytics data in relation to Client Experience and Behaviour activities on the CCIB digital properties.
• Supporting and implementation of Google Analytics activities from tagging, quality control, report generation, report socialisation and relevance to the wider DCDA teams.
• Collaborate closely with the Data Analytics team in GA data extraction, transformation and loading into data lake, eDMP.
• Build and provide access on meaningful relevant client behaviour reports to DCDA stake holders with visualisation dashboards Tableau and Data Studio.
• Create data stories using Google Analytics data, and where relevant, integrate with other client insights data points.
• Using Google Analytics data to analyse and make meaningful relevant recommendations and optimisation to the DCDA and CXC stakeholders.
Google Analytics Tagging and Quality Control
• Work with CXC team on understanding use cases and client journeys to prioritize, tag and measure complex client journeys in S2B Next Gen.
• Collaborate with PO squads and technology to ensure GA tags are implemented into all DCDA new assets, features and functionalities as part of the devops release cycle.
• Coordinate with agency to quality audit tags to reflect accurate mapping for DCDA digital asset measurement.
• Ensure timely delivery of tagging to DCDA PO and CXC initiatives, to quantify client behavior when it comes to product features, functions and client experience design.
Google Analytics Report Generation and Analyst Skills
• Engage DCDA PO and CXC stakeholders in basic and intermediate insights in GA
